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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Guest Post by Hanna Knowles.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brands 185
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How Brands Can Celebrate Juneteenth on Social Media

Later

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . What is Juneteenth?

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. That’s hard for a major brand to measure up to. Nonprofit Storytelling: Community-Building.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? That’s what we do.&# They listen a LOT.

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What marketers need to know about YouTube Creator Studio

Sprout Social

Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. YouTube is a great place for community-building and engagement.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Future survey topics to explore include additional probing on communications research and measurement as well as strategy and the effects of technology on corporate communications and PR – especially distinguishing between free tools and those which require additional buy-in or budget approval. Creative Commons CC0.

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