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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Look better.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brands 185
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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. Where to find YouTube Creator Studio.

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How Brands Can Celebrate Juneteenth on Social Media

Later

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

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Can I Use This Photo on Social Media? Understanding Image Copyright

Hootsuite

Especially if an image is used for social media marketing. Common contexts for fair use include criticism, news reporting, teaching, or research. Fair use rarely applies to social media marketing. Is the copyrighted work highly creative, or more fact-based? What is Creative Commons? Universal (CC0 1.0)

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

greyweed / Creative Commons BY. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In that environment, online marketing has a huge advantage over traditional forms. Post by Megan Totka. ChamberofCommerce.com.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Creative Commons CC0. Image: Jason Rosewell via Unsplash.

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