Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content.

Content 317

Content Film Marketing Loyalty 317

Sherrilynne Starkie

APRIL 3, 2015

For content marketers it’s difficult to measure the impact a video might have. In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Here’s the problem.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. The key to digital content success is in providing the target audience with real value. But if you’re producing content for marketing you’ll want more than just great engagement. Add company information and branding in the title pages and then…hit publish.

eBook 262

eBook Template Templates Skills 262

Sherrilynne Starkie

NOVEMBER 26, 2017

This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. This is big news for retailers and lifestyle brands wishing to boost instore sales. Nov 26, 2017. Remember QR codes?

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

OCTOBER 12, 2018

Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. This means improved storytelling capabilities for brands. — SS.

Google 279

Google Film Instagram News 279

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. “Youth culture is always moving, changing and evolving. .

Case Study 170

Case Study Microsoft Authentication Study 170

Sherrilynne Starkie

JANUARY 4, 2018

Instagram has improved content discovery by recommending posts in users’ feeds. It's a new feature that will help people find more of the content they like, and help brands to broaden organic (for now) reach. Big opps for consumer brands here. A tick of box makes multiple placements a piece of ease. Jan 03, 2018.

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

JANUARY 16, 2019

Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies. Gregg L Witt and Derek E Baird co-authored this insightful book.

Case Study 170

Case Study Study Social Media Strategy 170

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

FEBRUARY 14, 2019

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. “Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” ” . . million readers.

Badge 150

Badge Fashion Travel Survey 150

Sherrilynne Starkie

MAY 14, 2018

Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. Serve them well by providing interesting, timely content that their audiences want. Share their content in your own channels. Deal honestly. Work for the influencer.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . Publishers will be interested in the data too.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Follow List.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

APRIL 13, 2018

Forty-two percent of PR professionals believe the trend toward “branded content” is a potential ethical issue. This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism.

News 230

News Survey Journal Influencer 230

Sherrilynne Starkie

OCTOBER 17, 2012

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Pinterest is the stronger vehicle for brand association.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. Maybe there is no real value in Twitter, or at least, no value in the way a brand is using Twitter. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

AUGUST 22, 2018

Facebook removes content from Russia and Iran. Instagram is testing recommended posts in Feed, a new way for users to see content they may like. If it’s adopted, the feature will boost organic reach and engagement levels for brands. Brands will follow the money. Finally, some good news!

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 10, 2019

Facebook Brand Pages can now add call-to-action (CTA) buttons to their Stories in drive action and increase engagement. These Stories provide channel owners an informal way to stay in touch with subscribers by delivering short video content and images to their audience throughout the day. New CTA buttons for Facebook Page stories.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

AUGUST 8, 2019

The image-based network also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. And, the algorithm favours native content over that posted via 3rd party apps. This lets retailers expand their organic reach. I’m happy for this news!

News 186

News Instagram Social Media Retail 186

Sherrilynne Starkie

OCTOBER 21, 2013

There is a lot of value to be had from these trusted recommendations, and not just for brands and advertisers. Content marketing: feeling ripped off? Featured Headline Social Media advertising Content marketing digiital endorsement ads Google' This has been normal practice since the dawn of search and Internet advertising.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

MAY 28, 2013

Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. Top tips for bloggers and brands. Related posts: Facebook and a harmless prank.

News 305

News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

JUNE 29, 2013

I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. My pages feed is largely populated by updates from media outlets, clients and other brands.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JUNE 15, 2018

Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. This year, for the first time ever, brands will spend more on digital ads, 38.4 So it’s clear that paid media is playing an increasingly important role in brand communications.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Sherrilynne Starkie

NOVEMBER 8, 2018

Facebook is opening its first small business pop-up concept in nine Macy’s locations across the United States to bring 100 small businesses and digital-native brands on Facebook and Instagram into retail stores for the holiday shopping season. — SS. — SS. Sephora beauty tutorials coming to Google Assistant.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

JULY 28, 2012

The should make it easier to surface the most relevant content for each individual. Related posts: Branding you: using social media to find a job. Content curation on the rise. The professional social network plans to offer more customization and functionality for the homepage later this year.

LinkedIn 304

LinkedIn Curation Newsletter Social Networking 304

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. Changes worth noting: the removal of Pinterest’s right to sell users’ content. This morning, Pinterest has announced.

Wikipedia 289

Wikipedia API Policies Privacy 289

Sherrilynne Starkie

MAY 11, 2013

The show was designed to provide brands with multiple opportunities to engage directly with seniors. Related posts: Does your brand take bloggers seriously? Content marketing is king. Brands use social media for PR. Following our one-week intensive campaign, almost two-thirds of the apartments had been rented.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

SEPTEMBER 14, 2013

Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Related posts: Does your brand take bloggers seriously? Brands use social media for PR. We don’t rely on a specialist social media team, as Simon suggests. Social media key PR driver. Related articles.

Social Media 327

Social Media Team Blogger Skills 327

Sherrilynne Starkie

FEBRUARY 6, 2019

2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – Pinterest is adding a new feature that lets users search based on skin tone ranges, a handy feature for a service that’s popular with fashion and personal style brands.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

MARCH 8, 2015

For those of us in the communications profession, reach, or the number of people who could have seen content, is often a key measurement metric. So if someone tweets, retweets, favourites or replies to specific content, all his or her own Twitter followers are part of its overall reach. Related posts: How to be smart on Twitter.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

FEBRUARY 26, 2018

Twitter is now banning apps that allow you to simultaneously post identical content to multiple profiles or liking or retweeting from multiple accounts. It only applies to brand pages though, not personal profiles. Now users can decide how recipients can view content sent directly. Follow List. Embed List. Feb 25, 2018.

Social Media 124

Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

FEBRUARY 28, 2015

For a company that sells cleaning products, for example, the message might be that the brand supports modern parents in raising happy, well-adjusted children. The story successfully creates a strong connection between the brand and a key audience. Related posts: Writing tricks for content marketers. How to plan your story.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

JANUARY 11, 2013

She defended herself by saying that she had taken the content from Vintages , the retail magazine of the Liquor Control Board of Ontario (LCBO) and that this publication had been adequately credited. In Canada, there’s nothing similar yet, but more and more, brands are working with bloggers to reach online audiences, so this could change.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. We provide this group with premium content and a ‘news here first’ service. But many people are unaware of this function or don’t understand how to use it.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 25, 2012

It’s usually fine for individuals to take down content when this happens. Brands, however should definitely think twice. Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. Such is life.

Facebook 276

Facebook Newsletter Social Networking Social Media 276