Twist Image

APRIL 16, 2014

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising.

Google 92

Google comScore iPad Mobile 92

Saying It Social

SEPTEMBER 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 First an anecdote, then the facts.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199

comScore Smart Phone SMS Advertising 199

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Firebelly

OCTOBER 22, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketing might be for you (and it might not) | Main | Five Reasons Why I Love Wordpress » October 22, 2009 You can’t fight the power of video. Many of the videos, especiallyon Youtube , aren’t marketing a product or brand;they’re just for fun.

comScore 100

comScore Video Apple iPhone 100

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Writtent Blog

APRIL 25, 2013

7) B2B marketers who use blogs generate 67% more leads than those that do not. 11) 37% of marketers say blogs are the most valuable type of content marketing. 16) Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. Tweet (Source: comScore ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

Analytics 60

Analytics Platform Social Media comScore 60

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. Of course it depends on the type of business you have and what you wish to give as an experience.

Apparel 167

Apparel comScore Delicious Posterous 167

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. Social media conversions are the ultimate sign of success for marketers. Building an audience of hundreds of thousands of followers is nice, but does your brand have the ability to get them to take action? Make Your Landing Pages Mobile First.

Conversation 40

Conversation Social Media Tips comScore 40

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? And how will it affect the way brands create content on Snapchat? Well, that opportunity is now on Snapchat.

API 40

API Marketing comScore Video 40

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Social Media Network Marketing

MAY 16, 2009

Members can send and receive 'tweets' through mobile phones as well. lakh unique visitors in India as per comScore data released in February 2009, is still nascent in the country and not many brands are using it. Brands using Twitter to converse with and inform consumers is not an India specific phenomenon.

Twitter 50

Twitter comScore URL Mobile 50

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Mobile 197

Mobile Cost Retail comScore 197

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. Pinterest rates as the 10th most relevant brand in the U.S. contenupgrade].

Statistics 145

Statistics Marketing HootSuite Advertising 145

Twist Image

AUGUST 19, 2016

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. That would be wrong.

Mobile 40

Mobile comScore Brands Applications 40

Proactive Report

DECEMBER 24, 2014

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And that’s not just the majority of mobile time, that’s the majority of all digital time. And they were right.

Mobile 80

Mobile Strategy comScore Content 80

Mindjumpers

OCTOBER 26, 2011

mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S.

Mobile 203

Mobile LinkedIn comScore Twitter 203

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured.

News 110

News Report Social Media Reputation 110

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. 92 percent of mobile video viewers share videos with others. comScore ]. 92 percent of mobile video viewers share videos with others. Wordstream ]. Wordstream ]. Internet Retailer ].

Platform 150

Platform Campaign Video YouTube 150

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). comScore). Why does UCG work better than branded content as a Digital PR tactic? .

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). comScore). Why does UCG work better than branded content as a Digital PR tactic? .

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Atom Thought

APRIL 22, 2010

Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Question again: Who is the winner in this market? If that was the case the market share gap (in terms of traffic). Comscore 2009).

Repository 145

Repository comScore Price LinkedIn 145

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 26, 2012

is the author of the brand new book, so brand new that the official release. date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Your brand is competing.

Social Media 134

Social Media SEO Retail Conference 134

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Online videos account for almost 50% of mobile traffic. Don’t you think you are missing one crucial channel? Tell a story.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Online videos account for almost 50% of mobile traffic. Don’t you think you are missing one crucial channel? Tell a story.

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? First let’s look at how you actually add multiple Instagram accounts to your mobile device. How to Add Multiple Instagram Accounts.

Instagram 40

Instagram Brands How To Fashion 40

SocialFish

FEBRUARY 1, 2011

Feature Creep Emerges as Next Challenge for Mobile Devs – GigaOm. The Social Media Marketer’s SEO Checklist – SEOmoz. Monterey Bay Aquarium’s Integrated Mobile Strategy – Beth Kanter. While Mobile Email Usage on the Rise – comScore. Twitter for Mac – Twitter blog. Datalicious.

comScore 172

comScore Journal Analysis Proposal 172

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. Organic search yields some of the most qualified leads of any form of marketing. We’ve highlighted 25 of our favorites below: 1. It’s Easy ROI.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

What can marketers learn from this? Her team attempted to persuade voters to be more active through a branding campaign about Clinton which ran in every kind of media. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). What can marketers learn from this?

Groups 125

Groups Groups Data Analysis 125