Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram.

B2B 259

B2B Examples Company Instagram 259

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. It makes the company known, accepted and understood. And we had fun. What does PR do?

Small Business 85

Small Business Tips Fashion Groups 85

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Organic Social Works for Brand Building and Maintenance. By Kirsten Herhold.

Small Business 133

Small Business Organization Social Media Authentication 133

Buffer Social

MARCH 30, 2022

Contrary to their name, small businesses provide big dividends to the U.S. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses. Another promising statistic?

Small Business 72

Small Business Instagram Press Release Communities 72

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. I recently learned that 43% of consumers always search a brick-and-mortar business online before visiting for the first time, that's a huge number.

Small Business 91

Small Business Social Media Tips Content 91

Social Media Marketing

DECEMBER 16, 2019

Social media gives an amazing asset to outreach: Companies can share stories, talk about occasions or offers, or examine solutions or services with intrigued clients or potential customers. While only one out of every odd private company has put aside the time and money to set up an online technique or presence.

Small Business 141

Small Business Social Media Engineering Consultant 141

Buffer Social

MARCH 10, 2022

I could never have imagined where my company, Brooklyn Candle Studio , would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide. Brooklyn Candle Studio branding and photography from 2015 to today.

Small Business 81

Small Business Resources Retail Forums 81

Buffer Social

JANUARY 25, 2022

With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. She plans to look for ways to improve the customer experience, as well as commit to more pop-up markets, where she’s found that the direct interaction has helped her business grow.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

The Realtime Report

MARCH 13, 2014

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. The latest Miley Cyrus meltdown or Superbowl stunt may not exactly be the best fit for our businesses and brands, nor may such stories mesh with our marketing.

Small Business 183

Small Business Social Media Compete Trends 183

Buffer Social

DECEMBER 8, 2021

Our own CEO, Joel Gascoigne , has written about his experience with burnout , and he’s not alone, one study showed it affects more than half of small business owners. If you’re seeking a bit more balance while simultaneously wanting to continue growing your business, this article is for you.

Small Business 90

Small Business Team Eventful Report 90

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 132

Industry Real Estate Content Insurance 132

Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Company 84

Company Brands Apple Small Business 84

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Rebekah Radice

APRIL 27, 2015

Your small business has made them. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Facebook Mistakes Small Businesses Make. Strike industry jargon from your your messaging and talk to consumers in a conversational way. Create a Memorable Brand.

Small Business 131

Small Business Facebook How To Airlines 131

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Expert Endorsement: Industry experts are authoritative sources of social proof.

comScore 299

comScore Marketing Case Study Review 299

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. I recently had the chance to speak with a group of college students about managing social media for small businesses. Get Noticed on Social Media.

Small Business 132

Small Business Social Media Strategy Hashtag 132

The Realtime Report

FEBRUARY 5, 2017

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses , especially for those of us just getting on our feet. – Blog with a purpose by targeting specific keywords which are actually realistic for your brand to dominate. . Nail Your Niche.

Small Business 70

Small Business How To Banking Authentication 70

The Realtime Report

JULY 12, 2016

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses, especially for those of us just getting on our feet. – Blog with a purpose by targeting specific keywords which are actually realistic for your brand to dominate. . Nail Your Niche.

Small Business 70

Small Business How To Banking Authentication 70

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Lucy Hall

JULY 15, 2015

But this is not the only way to use LinkedIn, in fact linkedIn is a powerful and professional social networking platform for small businesses to connect with new audiences and share industry related information with their piers. Here's my 4 top tips to get you started marketing your small business on LinkedIn: 1.

Small Business 60

Small Business LinkedIn Tips Marketing 60

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

OCTOBER 3, 2016

One way to increase interest around your series is to make a branded hashtag. With a branded hashtag, people can search to learn what the series is about and see past content you’ve published. The point of your contest should be to increase brand awareness and build your audience, not just to give things away.

Small Business 111

Small Business Social Media Hashtag Hosting 111

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.

Campaign 89

Campaign Brands Fashion HootSuite 89

Saying It Social

MAY 26, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Happy National Small Business Week Why National Small Business Week? As part of National Small Business Week, the U.S. This year, National Small Business Week will honor the estimated 27.2

Small Business 114

Small Business scribd StumbleUpon Digg 114

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Buffer Social

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

B2B 95

B2B Content Syndication SEO 95

Saying It Social

APRIL 23, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Social Media Marketing For Small Business Is Important “Social Media Marketing” – this is a HUGE buzzword in our industry right now. but why is social media for small busines s so important to YOU (the small business)?

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Mindjumpers

NOVEMBER 28, 2011

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. Product & Services.

LinkedIn 241

LinkedIn Brands How To Overview 241

The Realtime Report

MAY 16, 2019

Building A Strong Brand Relationship With Millennials. Brand loyalty is something every small or large business is seeking. Having loyal customers that can deliberately serve as brand ambassadors for your business is essential, especially in the era of micro influencers. Provide The Answers.

Brands 96

Brands Loyalty Small Business Advertising 96

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Here are some simple tips that should be kept in mind regardless of your business or industry. Imagine a time when email was not the primary form of communication within businesses! In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231