Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

Brands 144

Brands Content B2B Apple 144

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Social Media Marketing

DECEMBER 19, 2017

This year was quite phenomenal for the mobile app development. There are many businesses which have realised that mobile app is not just an option today but it is a necessity. Let’s check out some of the mobile app development trends that are likely to emerge in the year 2018.

Mobile 98

Mobile Trends Applications Smart Phone 98

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers?

Mobile 170

Mobile Automotive Sports Travel 170

Visually SM

AUGUST 13, 2015

Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously. Why do users — and investors — find this brand of app so valuable? The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 145

Industry Instant Messaging Mobile Social Networking 145

Oktopost

MAY 18, 2021

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. What Makes Up Peoples Relationships with Brands. Flip the Switch on Your Brand’s Relationship.

Reputation 117

Reputation Brands B2B Loyalty 117

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? more effective social marketing by brands.

Engagement 194

Engagement Automotive Brands Paid Search 194

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. Today’s consumers are already interacting with brands on an omnichannel level. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

Visually SM

AUGUST 13, 2015

Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously. Why do users — and investors — find this brand of app so valuable? The apps are becoming the new mobile browser. The mobile lifestyle goes beyond social.

Industry 100

Industry Instant Messaging Mobile Social Networking 100

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. You see it all the time. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Firebelly

OCTOBER 20, 2015

Brands have to understand what a powerhouse Facebook has become. Over 79% of Facebook users will be mobile this year. Brands can now deliver content to customers on Facebook in almost any way imaginable—status updates, photos, videos, ads, offers and, most recently, Instant Articles. Check out these numbers! There are 1.4

Brands 100

Brands Facebook Mobile Industry 100

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 271

Platform Social Media Influencer Trends 271

Socialmedia.biz

JULY 19, 2018

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. Here are three tips you need to put into practice to recruit some of the best people in your industry using social media. You’re selling your brand itself. Create a Real Social Recruitment Strategy.

Company 61

Company Tips Applications Mobile 61

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. .

Influencer 56

Influencer Platform Video Brands 56

The Realtime Report

MAY 21, 2019

There comes a time when businesses large and small need to look at how their company is performing. With the help of social media and a trade show blog , this will help your business visually market your brand. A trade show for any sized business is an investment because it brings together industry professionals.

Compete 149

Compete Industry Meeting Survey 149

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Socialmedia.biz

JANUARY 25, 2017

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.

Mobile 60

Mobile Trends Small Business Compete 60

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Look no further than the aforementioned influencer industry, which has embraced genuine perspectives. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. Why does every company need a social media strategy? How to build a social media strategy for your brand? What is a social media strategy?

Social Media 130

Social Media Engagement Strategy How To 130

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Brands will need to invest in social ads. So what’s next for Stories in 2019?

Trends 142

Trends Social Media Instagram Influencer 142

Twist Image

MARCH 4, 2012

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. impact mobile.

Mobile 85

Mobile Committee Marketing Forums 85

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Brands today run on the attention economy. Brands today run on the attention economy.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Social media for financial services is a rapidly growing sector.

Platform 84

Platform Social Media Insurance Education 84

Twist Image

AUGUST 24, 2014

While he''s been on the podcast before to talk about his new business, Crowd Companies , it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Will taxi companies adapt to Uber ? crowd companies. Will hotels be competitive in a world of Airbnb ? business book.

Brands 90

Brands Hotels Startup Collaboration 90

Twist Image

JULY 22, 2016

It's hard to imagine a world where connectivity, mobile devices and more are not ubiquitous, affordable and available to all. is helping to push the maker movement, and has spent decades being at the bleeding edge of technology by being an investor, thinker, author and spokesperson for the technology industry. industrial revolution.

Company 40

Company Avatar Web 2.0 Mobile 40

Twist Image

MARCH 10, 2011

When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? There is still not shortage of talent in the Marketing industry and it continues to innovate (sometime through its own doing and in other instances through the success of newly introduced channels and platforms). The challenge.

Industry 105

Industry Marketing Education Proposal 105

Talkwalker SM

MAY 4, 2016

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. . But, how is earned media defined in the mobile-first social media age and how should it be measured?

Survey 60

Survey Mobile Video Analytics 60

Sprout Social

AUGUST 2, 2022

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. Live videos. Here’s the thing.

YouTube 139

YouTube Trends Strategy Content 139

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. They’re acquiring customers, developing a brand identity, and expanding their market share. Fintech companies are certainly bringing the content.

Social Media 141

Social Media Banking Marketing Mobile 141