Akamai Marketing

JULY 28, 2011

But is number of users the best metric to track? Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Increased brand value?

Metrics 229

Metrics Twitter Postrank Analytics 229

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. The key is to inspire engagement.

Instagram 127

Instagram Engagement Brands Avatar 127

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer 111

Influencer Instagram Brands Marketing 111

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Aim for three to five in each post.

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. As you get better at monitoring, you’ll need customization options.

Industry 52

Industry News Google Brands 52

Convince & Convert

JANUARY 11, 2011

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. Daily Story Feedback. Share of Voice. Search Volume.

Metrics 160

Metrics Postrank Social Media Klout 160

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

APRIL 3, 2024

By tracking what’s hot and cooling down, you can craft content that resonates and captures the moment, guaranteeing your brand stays current and connected. If you feel your X presence isn’t up to par, it’s time for a refresh that represents your brand. It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social.

Brands 100

Brands Feed Feedly Platform 100

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Feed Feedly 153

Ignite Social Media

JULY 10, 2019

It is time to start considering the role groups play for your brand, and whether creating one makes sense. Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users.

Trends 128

Trends Social Media Groups Groups 128

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

Products 72

Products Company Statistics Survey 72

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 141

Curation Data Content UGC 141

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Social media engagement is a very broad umbrella term that covers a lot of metrics. But you want the other metrics if you want to understand more of where you can improve.

Engagement 144

Engagement Social Media How To Metrics 144

Ignite Social Media

JANUARY 19, 2021

Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people. Facebook provides metrics for your live videos such as peak live viewers, total views, average watch time, people reached, and audience demographics. Create a branded hashtag.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The brand also talks about offbeat places around the world and what makes them unique. The brand also posts influencer content and shares UGC on TikTok.

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

FEBRUARY 12, 2015

For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Mobile marketers said their No.

Metrics 60

Metrics Marketing ROI Mobile 60

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Grab a cup of coffee.

Survey 125

Survey How To Education Hotels 125

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

Case Study 114

Case Study Marketing Directory Retail 114

Later

SEPTEMBER 15, 2020

Calling all content creators, influencers, and brand ambassadors — do you struggle to pitch to brands you want to work with? To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram , to share her top tips to help you land your dream collaboration!

Influencer 63

Influencer Brands Tips How To 63

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Companies often overlook the potential of the free promotional tools Facebook has. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy.

Strategy 52

Strategy Facebook Marketing Groups 52

Hootsuite

JANUARY 31, 2024

Since we’re focused on the impact of reach for this experiment, I’m only including the metrics for the first post in each thread. That being said, these metrics are in line with my standard performance on X, formerly Twitter. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ).

HootSuite 78

HootSuite Metrics Engagement Feed 78

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. The time to build your social advocacy program is now. It piques interest.

Authentication 93

Authentication Examples Class Team 93

Oktopost

SEPTEMBER 28, 2020

One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. Define the metrics that matter most to your company and adapt your marketing and measurement to that.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. Today’s B2B buyers trust people, not brands. Tracking Metrics That Matter. Choosing the Right Platform. Creating Content That Resonates.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138