Twist Image

DECEMBER 13, 2010

The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off. Brands love their corporate Facebook pages. on their page.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Social Media Marketing

APRIL 22, 2011

It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. How do brands get involved? But like the other sites, it's also a social network itself.

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Ari Herzog

SEPTEMBER 30, 2010

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Community management.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Increase conversations about your brand, change the current online sentiment of your brand? Want people to talk about your brand at all? Join these conversations and add value to the communities.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Justin Levy

JUNE 21, 2010

Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry. I’m sure you can immediately think of how you would arrange it, right?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. Now that iGoogle is retiring , I need another free service to teach social media monitoring – know of one?

RSS 86

RSS Social Media Netvibes Radian6 86

Kikolani

JANUARY 26, 2010

Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Radian6 – Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. Listen and join the dialogue with Radian6.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Thanks again Katie.

Social Media 155

Social Media Radian6 Strategy SM2 155

Diva Marketing Blog

JUNE 10, 2012

Secondly, that person is usually a marketer themselves, and as such they need to have graduated from tactician to a strategist who can understand the value of branding, strategic approaches and tactics. you lend that content to and community to outlying networks.” (p Diva Marketing/Toby: One of my favorite lines in the book is – “.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Then of course you went on to do a lot of community management/social media management type work before joining Aetna.

Radian6 113

Radian6 Training Communities Conversation 113

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

SEPTEMBER 12, 2011

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. Cohen describes how GE found success with a private social media community.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 25, 2010

Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. link] jaybaer Yes indeed. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Upcoming 124

Upcoming Project News Social Media 124

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Socialized

SEPTEMBER 19, 2009

The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. This makes us valued members of an online community and others will want to be around us and will promote us to their friends.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Justin Levy

DECEMBER 6, 2009

As our online presence became stronger and we developed a more engaged community, we began to rank for prime keywords that we targeted as being important for our restaurant to drive business through search results. If you want to move to a premium and more robust service, Radian6 is awesome! link] Wausau To Go I am like the rest.

Social Media 153

Social Media Case Study Marketing Study 153

Diva Marketing Blog

MARCH 25, 2011

Two national brands, Chrysler and Aflec , were involved in twitter controversies. Third party contractors, an agency in one case, a freelancer in an other, tweeted posts that the clients felt reflected poorly on the brand promise. Understand the brand beyond the message. Understand the heart and mind of the brand.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Amber Naslund. Cori Padgett.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JUNE 16, 2010

Branding Are my profiles complete? Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We work with brands of all sizes from startups to Fortune 10 brands.

Social Media 113

Social Media ROI How To Marketing 113

Techipedia: Tamar Weinberg

MARCH 10, 2010

If you’re a brand new Internet Marketer, choose a discipline and a niche that you can tackle head on and be successful at. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. You can’t do everything at once. I highly recommend you follow his stuff.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Social Media Stat of the Week: 33% of People on Social Networking Sites Follow a Company or Brand. This episode features Joe Stupp of Chipotle. Listen Now.

Radian6 118

Radian6 Social Media Company Statistics 118

Buzz Marketing for Technology

JUNE 27, 2008

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Newsletters.

Social Media 280

Social Media Brands Technorati RSS 280

Convince & Convert

SEPTEMBER 21, 2010

My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Thanks for the Radian6 shout-out! Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter. Use get_bookmarks() instead.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter. Use get_bookmarks() instead.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Webbiquity SMM

AUGUST 16, 2010

and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. 4 Ways to Measure Social Media and Its Impact on Your Brand by Social Media Examiner.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. You're right on about Twitter being only one of the channels for communication on the social web. What’s Happening? Twitter has become so “cliquish&#.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Which may in fact be an entirely different crew than the people handling your community and responsibilities of that type. This episode features Katie Morse of Billboard. Listen Now.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

APRIL 9, 2012

Four51 offers two sets of tools for local business and consumer brands. ” Pricing ranges from free (though your “Prezis” will be public and include Prezi branding) to $159 per year for the Pro version (your own logo, lots of storage space and more). Cool iPhone Apps. MySocialMania (app).

Review 200

Review Tools Social Media Klout 200