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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. What this signals is that Salesforce is serious about social media.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Other technologies like Postwire can be used for more direct collaboration with more middle of funnel prospects.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

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Social Commerce And The New Consumer

Twist Image

" Over the past few days, I was honored to attend (and give a closing keynote presentation on the opening day) Radian6 's first-ever user conference in Boston, Social 2011. Consumers are interested in much more: content, community, conversation, bragging, mobility, sharing, connecting with their peers, etc. conversation.

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When Agencies Can’t Be Transparent

Dave Fleet

This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. Tags: crisis communications public relations social media agency client agency dynamic social media transparency transparency. Is it fair to throw stones when we don’t know the situation? Let’s discuss. Photo credit: W Promote.

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Sysomos Acquired By Marketwire

Dave Fleet

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

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Introducing @Flextronics to the Social Web

Ari Herzog

Its Twitter biography is explicit that I am the community manager. Telling me about the agency’s newest client, Flextronics, and how there was a need to hire someone who understood how to build online communities and generate memorable eye-catching content, I immediately understood what was necessary to do and how to do it.

Radian6 172