Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. An extra challenge here is protecting a consumer’s very private information.

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 114

B2B Influencer Brands Marketing 114

Pixlee

APRIL 6, 2020

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Why do businesses need to build a brand community?

Communities 56

Communities Brands Reputation Authentication 56

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. So if not social media, then where?

Communities 86

Communities UGC Community building How To 86

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Pixlee

JANUARY 28, 2021

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Deliver Great Customer Service.

Loyalty 52

Loyalty Privacy UGC Communities 52

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences. The key here is consistency.

Communities 54

Communities Brands Badge Focus Group 54

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. The latest data from January 2024 shows that 93.2% Source: linkedin.com 3.

Social Media 234

Social Media Tips Marketing UGC 234

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social.

ROI 139

ROI Team Social Media Metrics 139

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 125

Brands ROI UGC Authentication 125

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 163

Products Instagram Brands How To 163

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates.

Brands 52

Brands UGC How To Apparel 52

Waxing UnLyrical

MARCH 19, 2013

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Sprout Social

AUGUST 16, 2023

But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it.

Social Media 74

Social Media Banking Brands Sentiment 74

Pixlee

DECEMBER 8, 2021

The secret is community. Even if your brand hasn’t previously invested in building community, chances are that your customers are willing and able to align more closely with your brand if given the opportunity. Additionally, 70% of consumers agree that brands should provide a personalized shopping experience. .

Communities 52

Communities UGC Knowledge Base Loyalty 52

Sprout Social

MAY 15, 2024

Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Establishing guidelines for brand voice, visual identity and messaging across all channels. But what does their day-to-day life actually look like?

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Pixlee

MAY 28, 2021

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But that doesn’t mean it’s impossible for non-visual brands to do the same.

Instagram 83

Instagram Insurance Brands UGC 83

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity. You can also provide contact information so the user can reach you on another channel.

Brands 145

Brands Facebook HootSuite Badge 145

Social Media Network Marketing

MAY 2, 2014

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. The idea is not to steal / pinch their Community Members. This could be done by giving them great discounts and sales information ??.

Loyalty 86

Loyalty Social Media Construction Forums 86

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 112

Activities Brands Social Capital Compete 112

Sprout Social

JANUARY 29, 2024

Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways. Determine how each platform’s unique culture informs their behavior. Diversifying your network strategy You know which networks are considered most relevant to your industry.

Social Media 108

Social Media Strategy Exercises Retail 108

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Pixlee

APRIL 22, 2019

They have more knowledge and information at their fingertips than ever before, and many potential customers do a lot of research before making a purchasing decision. Flashy marketing and celebrity endorsements alone don’t cut it anymore—younger generations look for brands that are both creating great products and doing good for the world.

Brands 71

Brands Apparel Loyalty Authentication 71

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 133

Engagement Brands Review Influencer 133

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 107

Sentiment Banking Patterns Hotels 107

Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Likeable

JANUARY 7, 2019

In recent years, “brand purpose” has not only become the marketing buzzword of the moment, but something increasingly demanded by consumers. Millennials may have lead this charge, notoriously preferring brands that align with their values, but other generations are rapidly following suit.

Social Media 91

Social Media Brands Authentication Loyalty 91

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. What Are The Benefits of Instagram Checkout for Brands? .

Features 52

Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. What Are The Benefits of Instagram Checkout for Brands? .

Features 52

Features Brands UGC Loyalty 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 120

Social Media Sentiment Data Team 120