Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Brands will spend differently depending on their unique goals. For example, you will invest more resources into video content for platforms like YouTube and Instagram.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Mindjumpers

JUNE 24, 2011

According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog. HubSpot). >

Company 206

Company Hubspot eBook Diagrams 206

Sprout Social

JULY 22, 2016

This week at #SproutChat , the community shared their favorite social media marketing resources. Buffer , @Hubspot and @SproutSocial for social media updates. A1) So many: @hubspot , @buffer , @hootsuite , @SproutSocial , @Kissmetrics , @SMExaminer , @socialmedia2day #sproutchat https://t.co/Hpm05u6Erz. SproutChat.

Resources 40

Resources Social Media NewsCred Hubspot 40

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

Social Media 179

Social Media Tips Hashtag UGC 179

Buffer Social

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about.

Social Media 90

Social Media How To Skills Hubspot 90

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Social Media Strategies Summit

SEPTEMBER 23, 2022

So TikTok is still a comparatively under-utilized resource. Giving leaders a voice on social media can help you build a community. According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization.

Education 162

Education Examples Content Nielsen 162

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Social Media Strategy Audit Resources. Pick 4-5 competitors, including brands that are bigger and smaller than yours.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. pulse on-brand response to lifecycle teams. Public testimonials , prompted through in-product or email channels, can be a huge boon for social teams and provide a ripple effect on brand impressions.

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

JANUARY 4, 2021

In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy. Showing how your idea supports business goals.

Campaign 125

Campaign Social Media Marketing Metrics 125

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. Or help a customer with technical issues who mentioned you in a Tweet find the resources they need. How do they feel about your brand and your products?

Conversation 100

Conversation Strategy Social Media Marketing 100

Waxing UnLyrical

JUNE 29, 2015

Why: “Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects of email marketing,” writes Gareth O’Sullivan in this Business 2 Community post that shows you how to “inject some creativity into your email marketing.” ” 4. ” 4.

Content 100

Content Newsletter Hubspot Consultant 100

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What are the common topics that your brand is related to?

Groups 109

Groups Groups LinkedIn Template 109

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62

Brands Hubspot Marketing B2B 62

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Buffer Social

JULY 16, 2018

Must-read resources on how to sell on Instagram. Selling on Instagram: How to Use Instagram’s Shoppable Posts – HubSpot Blog. There are many opportunities for brands, businesses, and entrepreneurs to sell on Instagram – and all they need is a solid place and guide to get started. In Sales… For Free!

Instagram 75

Instagram Strategy Tips How To 75

Diva Marketing Blog

JUNE 10, 2012

Their job is to facilitate the marketing function from a resource and operational perspective, incentivize what had been here-to-fore silos to work together, and lead the department in its interface with other departments so that marketing acts as a networked component of the larger enterprise (as opposed to its own silo).

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. No community understands that more than agencies. The value of a social audience lies in their influence, their receptivity, and the results they drive for brands.

Hubspot 68

Hubspot B2B Team Conversation 68

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. Increase brand awareness. One way is by setting goals.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Keyhole.co

NOVEMBER 22, 2023

With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. From creating engaging content to optimizing ad performance, we’ll explore strategies to maximize your reach, enhance brand visibility, and drive conversions. It should be concise and relevant to your brand.

Brands 52

Brands Facebook Marketing Advertising 52

Buffer Social

MARCH 9, 2017

We found that 83 percent of marketers want to create more video content if they won’t restricted by time or resources. You’ll get to hear from leaders of top brands such as Unilever, Adidas, Lego, and more. INBOUND , organized by HubSpot , is probably the most well-known inbound marketing conference around. Price: $750.

Conference 103

Conference Social Media Price Forums 103

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. Even today, millions of resources continue to be published online every month. How power is shifting from companies and brands to consumers. Let’s dive in! About this course: .

Class 40

Class Skills Social Media Marketing 40

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. Harry’s plays into this consumer desire, allowing would-be customers to compare its product and pricing against one of the brand’s biggest competitors, Gillette. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Writtent Blog

JULY 17, 2013

A pain point is exactly what it sounds like: a problem or need that’s so unpleasant, an individual has to begin searching for branded products or services and spend money in order to solve it. What are some of your favorite brands and products? Do you prefer to communicate via email, phone, or in-person?

Sample 99

Sample Samples Research Company 99

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. The brands we work with are typically larger brands, so that’s the background from which we speak today. We’ve worked mostly with national and international brands.

Influencer 85

Influencer Social Media Hubspot Travel 85

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. We’ve linked to further resources where possible. Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Look at your life. Credit: Mick Russell.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

AUGUST 14, 2023

But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline the process of transforming your employees into brand ambassadors. And get results that fuel your brand awareness and social strategy.

Platform 72

Platform Tools Curation LinkedIn 72