Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

B2B 139

B2B Company Brands How To 139

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips HootSuite Marketing 267

Convince & Convert

FEBRUARY 9, 2024

Ultimately, you want to augment your human intelligence resources, not replace them. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. To test what works for you and best integrates into your sales and marketing strategies.

Hubspot 129

Hubspot Meeting Avatar Data 129

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them. Customer service software helps brands improve both. Hubspot Service Hub As noted earlier, expectations regarding response times are high.

Software 82

Software Tools Knowledge Base Hubspot 82

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Twenty4 Social

AUGUST 27, 2020

You can see how your brand is performing through the simplified HootSuite dashboard. 3 – Hubspot. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Continued… 3 Online Automation Tools To Free Up Your Time.

Tools 98

Tools Hubspot Startup Curation 98

Buffer Social

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Brands 79

Brands Hubspot Project Chemicals 79

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. 44 Must Read Resources on Content Marketing. Image credit: HubSpot.

Resources 99

Resources Content Case Study eBook 99

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

JULY 13, 2023

HubSpot CRM: From lead scoring to content personalization, it's your AI toolbox all in one place. Bring on the weekend, Brand with Soul Tribe! I've covered this in past editions of the Brand with Soul newsletter. Stay fabulous, stay unstoppable, Brand with Soul tribe! The synergy of man and machine.

B2B 78

B2B Training Hubspot Team 78

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buffer Social

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. But what makes B2B content good ?

B2B 95

B2B Content Syndication SEO 95

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Brands like Superoffice are already seeing the benefits of alignment on their bottom line with a 34% increase in revenue following integration. Missed opportunities Dubious prospects buy nothing.

Collaboration 75

Collaboration Marketing Team Hubspot 75

Mindjumpers

JUNE 24, 2011

According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog. HubSpot). >

Company 206

Company Hubspot eBook Diagrams 206

Sprout Social

JULY 22, 2016

This week at #SproutChat , the community shared their favorite social media marketing resources. Buffer , @Hubspot and @SproutSocial for social media updates. A1) So many: @hubspot , @buffer , @hootsuite , @SproutSocial , @Kissmetrics , @SMExaminer , @socialmedia2day #sproutchat https://t.co/Hpm05u6Erz. SproutChat. Hpm05u6Erz.

Resources 40

Resources Social Media NewsCred Hubspot 40

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Oktopost

JANUARY 11, 2024

The problem isn’t so much the lack of ideas but having the resources to realize them. Benefits of Demand Generation Tools Demand generation tools help produce targeted marketing campaigns that keep your brand top of mind and desired by your ideal customers. Integration with other tools No tool can be a one-stop-marketing shop.

Tools 62

Tools B2B Hubspot Analytics 62

Buffer Social

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

AUGUST 25, 2022

Brands will spend differently depending on their unique goals. Although the cost of launching a social channel is technically free, running the profile and creating a content calendar costs a brand anywhere from $500 to $10,000 per month. Other brands opt to work with freelancers to fill their social media management gaps.

Social Media Management 120

Social Media Management Cost Social Media Price 120

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Social Media Strategy Audit Resources. Pick 4-5 competitors, including brands that are bigger and smaller than yours.

Social Media 114

Social Media Strategy Guidelines Template 114

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Retail Hubspot 141

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Image Credit: HubSpot/PoweredbySearch. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

Small Business 100

Small Business B2B Strategy Content 100

Sprout Social

JANUARY 4, 2021

In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy. Showing how your idea supports business goals.

Campaign 121

Campaign Social Media Marketing Metrics 121

Ignite Social Media

OCTOBER 6, 2022

Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Their tool breaks down into these main areas of concentration to help brands: . saved $50K in less than a year with Khoros.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. pulse on-brand response to lifecycle teams. Public testimonials , prompted through in-product or email channels, can be a huge boon for social teams and provide a ripple effect on brand impressions.

Team 114

Team Marketing Collaboration Social Media Management 114

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Often times, it’s from our own internal resources. This is where the strategic utilization of social media comes into play.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And 56% claimed they soon planned to invest more resources in social media data analysis. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 138

Analytics Report Social Media Google 138

Oktopost

JUNE 14, 2021

Demand generation involves an array of techniques used to enhance the exposure of your brand. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

Comparison 147

Comparison SEO Curation Domain Name 147

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

MAY 8, 2019

The key here is to find influencers whose niche aligns with your brand, products, or industry. It’s a great strategy to contact influencers who are already passionate about your brand and are talking about you on social media. Here’s how HubSpot places their social sharing buttons on their website. Image via HubSpot.

Organization 128

Organization How To Hubspot Feed 128

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another great example is HubSpot. Another example is this blog.

Team 158

Team Engagement Hubspot Newsletter 158

Social Media Strategies Summit

SEPTEMBER 23, 2022

So TikTok is still a comparatively under-utilized resource. According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. Check out these ten examples of TikTok content for higher education: 1.

Education 165

Education Examples Content Nielsen 165

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request.

B2B 148

B2B LinkedIn Tips Marketing 148