agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Janet Fouts

DECEMBER 12, 2014

Even brands with deep pockets are feeling the pinch. on the brands we manage. most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. The Wall St. 5% per month. On the surface, yes.

Engagement 143

Engagement Brands Facebook Journal 143

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives.

Survey 123

Survey How To Education Hotels 123

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ” Which brand had the hottest merch drop of the summer?

Questions 119

Questions Sentiment Meme Trends 119

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. They want to go straight to the content writing, email marketing, social media posting and gaining what they think will be amazing brand awareness, leads and sales.

Research 78

Research Template Templates Training 78

Ignite Social Media

MARCH 19, 2018

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On the other hand, it allows for negative feedback and backlash to take over your brand or put you in the spotlight in a bad way.

Comments 122

Comments Social Media Tips Authentication 122

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. Glossier has built their entire model on succeeding through community-driven product development. Community Building. Focus on Content. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

agora pulse

DECEMBER 28, 2017

Why brands use social listening. You can learn a lot from listening in on the conversations happening around your brand. Think of social media like one giant focus group. Agorapulse offers the flexibility to monitor your own brand, as well as others, in a bespoke feed from Twitter. What should you be listening for?

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Hootsuite

MAY 2, 2023

How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? Facebook auto-generates a username if you don’t choose one (and usually throws a few random numbers in there), so it’s best to edit this yourself if you want it to reflect your brand accurately.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

APRIL 29, 2021

We can’t limit ourselves to solely listening to what our audience says about our brand. We must also listen to what they’re saying about their own lives and experiences outside the brand. We hosted a digital event knowing our customers needed community and a network of support. The social data we found changed everything.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. With this competitive intelligence in tow, Leadtail and their client started brainstorming strategies to forge their own partnerships to drive brand reach and community engagement. React in real time. Want to know more?

Social Media 116

Social Media Sentiment Survey Marketing 116

agora pulse

NOVEMBER 14, 2017

Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. Invite Followers to Think about Your Brand. Often an initial goal of a brand is to gain awareness , meaning get more people to be aware that your brand exists. So why would they use this feature?

Instagram 130

Instagram Posterous Eventful Focus Group 130

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. How can you leverage your happy customers and turn them into brand ambassadors? How to Turn Customers into Brand Advocates. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1.

Marketing 88

Marketing Loyalty Case Study Cost 88

The Realtime Report

APRIL 26, 2018

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Research is conducted using community platforms or on a one-to-one basis.

How To 114

How To Survey Content management systems Patterns 114

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Click the icon below to listen.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Why success using social media is about so much more than social media, content or branding! Time for a re-brand or simple refresh for your business or personal brand? Supporting Resources .

Social Media 78

Social Media Template Templates Marketing 78

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. A large proportion of marketers are still manually identifying relevant influencers for their clients and brands, negatively influencing their ROI.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

Groups 200

Groups Groups Tips Facebook 200

Pam Moore

JULY 26, 2017

Brand architectures that increase ROI and improve efficiencies. Inviting your community to join your content marketing journey. Inviting your community to join your content marketing journey. Humanizing your content and brand. Social Profit Factor Training System + Member Community. Knowing your audience.

Content 162

Content How To Marketing Case Study 162

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. What’s holding them back? Related Posts.

Company 231

Company Social Media Posterous StumbleUpon 231

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Buzzlogix

JUNE 27, 2017

Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. People use social media to interact with their friends and favorite brands. Most importantly, the relationships that you build while interacting with the community create value and authority for your brand.

Products 40

Products Social Media Focus Group Sample 40