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Blogging Upstream

Waxing UnLyrical

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

Fashion 248
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Four Ways Brands Can #Unplug

Social Media Strategery

Image courtesy of Flickr user davitydave. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Prune your presence.

Brands 96
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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139
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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Image: dkshots via Flickr, CC 2.0. And why not? • You lose credibility.

Training 177
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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Seek out communities that address the needs that your company also addresses. Let the community know who you are. People should know who you are, or else you’re going to raise eyebrows.

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How to Fail in Business Without Really Trying

Waxing UnLyrical

Recently, I have worked with organizations who have needed help during issues or major events in their history to promote and protect their brand. <REDACTED> <REDACTED> has worked with similar large organizations such as Disney and Burger King to support their efforts to effectively manage their brand. Be patient.

How To 225