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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation.

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Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Fashion 248
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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Image: digitalbob8 via Flickr, CC 2.0. Image: Shreyans Bhansali via Flickr, CC 2.0. Social media is an interesting animal. Perhaps we choose not to show it to them.

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Image: dkshots via Flickr, CC 2.0. Tarnishing your brand doesn’t have to happen in such a dramatic fashion. You’ve got to know your online community well to be “in the know” on how to best speak with them when this kind of thing happens. And why not? • It opens up room for competitor(s) to take the lead. •

Training 177
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Tailoring Public Relations

Waxing UnLyrical

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before. I’d love to hear your thoughts.

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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

Image: han Soete via Flickr, CC 2.0. Finally I went on Twitter when I’d had enough of the “senior fashion writer&# giving me what I thought was fluff. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. Repeat after me: the customer is your media.