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Creating an Engaging Email Nurturing Campaign: Key Elements to Consider

Koka Sexton

By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. Do you want to increase brand awareness? Use metrics like open rates, click-through rates, and conversion rates to understand what’s working and what’s not. Generate more leads?

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

Despite this compelling number, brands have been a bit slow to embrace video as a medium. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. In fact, this year, video is expected to make up 82% of all internet traffic. Source: Facebook Groups.

Trends 183
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How To Use User Generated Content To Bring More Customers

Keyhole.co

Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content. This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers. UGC provides a steady stream of content at little to no cost to the brand.

UGC 52
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

103 YouTube Video Ideas Get creative, get inspired, and put your channel to work with these video ideas for YouTube. A tour of your workspace It can be an interesting look into where people spend their working day and what tools they use to get their job done. An in-depth review of a product Did the latest iPhone just drop?

YouTube 110
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8 marketing campaign ideas that customers will engage with

Sprout Social

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service. See how that works?

Campaign 138
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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. This includes activities like deciding what holiday photo to post on Instagram, what clothes we wear to our work meeting, and how we sign off on each of our emails. Thanks to Jade for sharing her thoughts.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Read up on chatbot examples categorized by real-life use case below. Chatbots are the secret weapon of successful customer service use cases. This can help to increase employee happiness and productivity at work.

Examples 105