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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She examined their marketing plans, budgets, brand pillars, and messaging guidelines. Dr. Phillips recommends focusing on four key areas: Admissions: “They need great messaging, they need great email content, they need great pictures and video. Apple is a fantastic case study into the importance and effectiveness of branding.

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4 ways to advance your agency with your social media strategy

Sprout Social

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Pinterest for Content Marketing. As a content marketer, I’m excited by Pinterest right now. Content creators must write SEO optimized captions, including searchable keywords.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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The New Face Of Content Marketing

Twist Image

How much content is too much content when it comes to a brand? It''s a slippery slope for most brands when it comes to their engines of content creation. " Woe the brand that is not creating, publishing and curating relevant content. Still, many brands struggle with their digital content.

Content 102
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8 marketing campaign ideas that customers will engage with

Sprout Social

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service.

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

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