Pam Moore

JULY 26, 2017

Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. Increase sales by generating more leads using social media and content marketing to nurture relationships. Episode Highlights:

Content 162

Content How To Marketing Case Study 162

Pam Moore

JULY 13, 2017

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Developing your own personal Twitter brand persona. Episode Highlights.

Strategy 165

Strategy Twitter How To Training 165

Koka Sexton

DECEMBER 7, 2020

I’m not much of a brand marketer. I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. Lead generation. Brand marketing.

Strategy 103

Strategy Marketing Startup System 103

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. The activities you’ll undertake to achieve those goals (including services you’ll offer as well as methods for marketing and lead generation). The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. HLC is a leading bicycle parts distributor. Source: Acquire Case Study. qualifying leads. Source: Heyday.

Examples 96

Examples FAQ Insurance Retail 96

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” Have a Voice. Image Credit: AppSumo/Chris Brogan.

Small Business 100

Small Business B2B Strategy Content 100

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. From idea generation to strategy and more, here are the best of the best: 1.

Resources 99

Resources Content Case Study eBook 99

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Writtent Blog

APRIL 5, 2013

Content curation is a lot about being useful and serving as an inspiration to you all! Then you should conduct a content creation training for your employees touching upon topics’ generation, titles, descriptions and other typical content features. And don’t forget that content curation is also something great they can work on.

News 80

News Team Content Marketing 80

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands.

Course 113

Course Skills Marketing Training 113

Keyhole.co

JUNE 27, 2023

It makes keeping your brand’s image consistent and organized easier. Users can plan and schedule their posts ahead of time with the scheduling feature, which makes for a consistent and well-curated feed. It means carefully considering your brand’s message, how it looks, and how to get people to interact with it.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

SEPTEMBER 20, 2018

” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. In fact, brands can still promote themselves and their products organically.

Organization 97

Organization Social Media Strategy How To 97

Pixlee

OCTOBER 16, 2017

One way that Magento maintains itself as a leading e-commerce platform is by offering its customers timely and innovative e-commerce extensions in its multi-vendor marketplace. To adapt, innovative brands are embracing the online communities that they’ve cultivated and are finding new ways to collaborate with customers.

Authentication 40

Authentication UGC Case Study Review 40

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands.

Course 100

Course Skills Marketing Training 100

Writtent Blog

JULY 19, 2013

To inspire your content strategy in the weeks to come, we’ve curated the brightest articles we encountered this week, which range from an honest look at using technology to make your job easier, to an inspiring case study on why content is critical to remaining competitive.

Class 72

Class Process Strategy Content 72

Oktopost

AUGUST 2, 2022

Making leads aware of your brand is a great start, but it’s not enough to complete the sale. A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust.

Examples 27

Examples Badge B2B Case Study 27

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

UGC 60

UGC Content Instagram Hashtag 60

Convince & Convert

FEBRUARY 1, 2016

Move over, Millennials—Generation Z is the freshest wave of movers and shakers to grace the online marketplace. However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 If local marketing leads do not buy into and see relevancy for their market, they’re not going to support the campaign. Yes, there is financial incentive for YouTube influencers to partner with brands.

Campaign 60

Campaign Influencer YouTube Project 60

Buffer Social

SEPTEMBER 28, 2016

This is our newly-launched social media podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. How the Very Best Content Curation Is Done on Social Media – Rand Fishkin. The Science of Social Media by Buffer.

Skills 40

Skills Social Media Hosting Marketing 40

Writtent Blog

JULY 25, 2013

Leveraging the experience and proven results of the best experts in the industry, we’ve curated 10 remarkable blog tricks to help you reach your sales goals, without resorting to pushy content: 1. Generating more conversions and sales from your blog requires better targeting, which can be achieved through more effective keyword research.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Koka Sexton

APRIL 6, 2015

Research has shown that cost-per-lead decreases by up to 75% if social media is used efficiently in the selling process. These customers are clearly leading the way into the era of social selling. Finding Leads and Building Pipeline. But why should you, as a B2B sales executive, take such a keen interest in social selling?

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Research has shown that cost-per-lead decreases by up to 75% if social media is used efficiently in the selling process. These customers are clearly leading the way into the era of social selling. Finding Leads and Building Pipeline. But why should you, as a B2B sales executive, take such a keen interest in social selling?

Education 40

Education LinkedIn B2B Banking 40

Buffer Social

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. We had the pleasure of sitting down with Square’s social media lead, Nick Dimichino , to find out exactly how they’ve been able to grow an engaged following on Instagram over the years. They’re looking for brands with a purpose.

Curation 102

Curation Communities Instagram Strategy 102

Writtent Blog

JULY 9, 2013

You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Case Studies.

Case Study 105

Case Study Study Research Report 105

Oktopost

APRIL 4, 2023

Social selling is one of those key deciding factors in the competition between brands. We curate our feeds and, for the most part, decide who will get that free and regular access to us. The younger generation is looking for something very specific (and yet very vague) from the brands they follow and support.

Social Media 118

Social Media Marketing B2B Banking 118

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Kristi Hines. Derek Halpern.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Sprout Social

JANUARY 30, 2020

Instead, there’s a combination of channels and tactics that successful SaaS brands have proven work time and time again. As illustrated in his research regarding the best traffic sources for SaaS , consultant Mike Sonders notes that organic traffic accounts for the bulk of leads and traffic for top-tier SaaS companies (up to 68% total).

Strategy 99

Strategy Marketing Case Study How To 99

Buffer Social

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. We had the pleasure of sitting down with Square’s social media lead, Nick Dimichino , to find out exactly how they’ve been able to grow an engaged following on Instagram over the years. They’re looking for brands with a purpose.

Curation 67

Curation Communities Instagram Strategy 67

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty.

Strategy 146

Strategy Brands UGC Case Study 146

Buffer Social

JANUARY 10, 2019

Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. Inspirational, funny, and practical content generates the most engagement. The Norfolk Police Department (Humanizing your brand).

Research 111

Research Content Facebook Curation 111

Sprout Social

FEBRUARY 22, 2021

As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. Curate third-party thought leadership. And finally, curating third-party content reduces the burden on your creative teams to always create new content. Asana Rules!?

B2B 137

B2B Social Media Hashtag Press Release 137

Sprout Social

DECEMBER 21, 2022

For the sake of maximizing your reach while keeping your budget in check, a hybrid paid and organic social media strategy provides brands with the best of both worlds. In fact, brands can still promote themselves and their products organically. It raises brand awareness. Take cues from brands like Impossible Foods.

Organization 137

Organization Social Media Strategy Metrics 137

Writtent Blog

DECEMBER 18, 2023

Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing is all about educating your prospects and fans, nurturing leads, and retaining customers. The basics 1. Know thyself.

Tips 98

Tips Content Press Release Marketing 98

Hootsuite

MAY 27, 2020

It will guide your actions and ensure they lead to real business results. If Instagram is for brand awareness, you might track the number of Instagram Story views. Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media.

Template 145

Template Templates Strategy Social Media 145

Buffer Social

JULY 25, 2023

Newsletters are a great, low-cost way to build trust with your audience – and brands love sponsoring them because the communities they can create are very loyal. Here's why: If you're taking this creator thing seriously, growth in reach should lead to growth in revenue.

Newsletter 85

Newsletter How To Fashion Authentication 85