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How Brands & Marketers Should Navigate the 2020 Election

Likeable

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands. All major pauses.

Brands 127
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Social media policy found its origins in the early 2000s as a “blog policy”, little more than a warning of what employees could and couldn’t post on message boards and blogs. But the tone, and message has stayed the same – At work, just don’t. Provide brand style guidelines. Policy enforcement.

Policies 146
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Manage Your Online Reputation in Multiple Languages

Idaconcpts

For businesses hoping to expand into markets overseas, naturally, you’d also want to manage that precious online reputation in languages other than English to claim your stake in foreign-language online spaces and garner feedback about your brand. Monitor Message Boards. Get Your Brand Out There. Listen and Learn.

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The Taylor Swift Guide to Creating Compelling Content

Convince & Convert

First, figure out why customers are buying your product , what are they using it for? Kathy Sierra calls this finding “the Bigger, Cooler Thing that your product is a part of” For example, people buy cameras because they want to take better pictures. This can come in many places, such as blogs, Twitter, message boards, etc.

Content 144
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Visibility is More About Social Than Search

Proactive Report

Google is severely penalizing sites that are buying links or are invested in private blog networks. Instead of spending time, talent, and treasure on automated systems, advertising, link-buying, and savvy inbound marketing programs, concentrate on generating community engagement. PS: this is the year of the message board !

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How to Know if Your Niche Idea Will Be Profitable

Twenty4 Social

^ Look at Forums and Message Boards. Are You Terrified to Launch an Online Course Nobody Buys–or Uses? A profitable niche will have easy to find hubs where the target audience hangs out, which allows you to network with the owners and drive traffic from those sites. ^

How To 52