The majority of internet users in China would buy a brand because a friend “liked” or followed that brand on a social network, according to March research by Ipsos. The report shows that social networks in emerging Asia-Pacific markets are more influential for consumers making brand decisions.  say they will buy a brand that a friend “likes” or follows on a social network ; but 54% of Chinese internet users will do so, 44% in India, and 39% in Indonesia (via eMarketer ). Only 18% of internet users in the U.S. MORE >>

quick search for “ buy logo ” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.”. Where do $5 logos even fit in the world of branding? With the rise in outsourced logo design, it seems as though branding has become simple, cost-effective, and nearly effortless. In these scenarios, companies can create a “brand” with little effort and minimal strain on capital. Many companies believe their brand is best represented by their catchy logo, witty tagline, and colour scheme. Experience. Vision. MORE >>

As more brands embrace social media as a marketing strategy, many are racing to establish a sizable social footprint. This inevitably begs the question: “What good are a million Facebook fans if they are not engaged and won’t do anything for the brand?’ ’ Brands must work to inspire fan action, not merely seek fan acquisition. thousand fans that share the same core values, that find a brand’s communications meaningful and that are willing to do, say or buy something for the brand are far more valuable than one hundred thousand passive members. MORE >>

We’ve all heard the terms brands and branding, and most people would probably associate it with a company’s logo but branding is much more than just a logo.  Branding is important because it communicates a company’s unique personality and what it is trying to achieve.  But what about brand continuity ?  The importance of brand continuity. Brand continuity is essentially communicating the branding of a company in a consistent and unified manner.  How to create brand continuity. How has your brand changed over time? MORE >>

MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. Find Real Experience – One great way to ensure you’re getting the real deal is to find those that have or had social media experience at well known brands or companies. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. never really considered myself to be that, but I felt fortunate that my career path said otherwise. MORE >>