Waxing UnLyrical

JULY 12, 2013

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Jay Baer is the author.

eBook 265

eBook Case Study Resources Consultant 265

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 93

Social Media Health Care Tips Policies 93

Sherrilynne Starkie

NOVEMBER 5, 2018

It covers fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. . Ignore at your own peril.”

Case Study 170

Case Study Microsoft Authentication Study 170

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 106

Consultant Social Media How To Insurance 106

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

Social Capital 300

Social Capital Conference Case Study Eventful 300

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

Metrics 96

Metrics Social Media Marketing ROI 96

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Communities 100

Communities Travel Metadata Content management systems 100

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Case Study Press Release 156

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115

Review Social Media Social CRM Consultant 115

Razor Social

AUGUST 17, 2016

We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Gareth and his partner are building a social media tool called Content Sleuth , which provides social media automation, analytics and outreach for content marketers.

Case Study 40

Case Study Study Social Media Management Embedding 40

Koka Sexton

NOVEMBER 27, 2013

I’ve been looking forward to this book ever since I met Gary Vaynerchuk. Late last night my Kindle sent me a message that the book was available and I started reading it. This is the best book from Gary Vaynerchuk yet. One of my favorite parts of the book is that it’s filled with numerous analogies and metaphors.

Review 75

Review Education Case Study Social Media 75

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 140

Social Media Brands How To Case Study 140

The Marketing Blog

DECEMBER 10, 2009

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation. Is this the future of agencies?

Social Media 125

Social Media Case Study Strategy Study 125

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. We’ve seen that individuals nowadays don’t sift through their Yellow Pages to find a local business (nor do many people even own such a big book any longer); they turn to the Internet for help. How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Janet Fouts

DECEMBER 1, 2012

More than one of those books that gets you all jacked up and inspired but doesn’t quite give you the tools to move forward, this book delivers real case studies to learn from and a process for planning your own successes. For me everything relates to community in some way. It’s making work fun.

Engineering 126

Engineering Review Case Study Communities 126

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. What do you think? *. Who should take part?

Organization 150

Organization Communities Training Skills 150

Ari Herzog

AUGUST 11, 2011

It is common, especially when attending your first social media workshop or listening to your first conference panel or webinar on the topic, to be confused. We believe we should join and participate in Facebook groups and Ning communities merely because someone we trust and respect invited us to join and participate.

Social Media 125

Social Media Case Study Travel Social Media Management 125

ProBlogger

FEBRUARY 5, 2014

The community of bloggers, (there were a handful in the same “niche” as me) was a lot closer and not competitive at all.”. My content continued to evolve as both I and social media matured. It doesn’t stop at just the blog though, using other social media platforms to build out a more robust character is necessary). “I

Case Study 49

Case Study Study Content Fashion 49

Buffer Social

JULY 26, 2018

Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. We would be really excited every time someone booked a car and we knew all of our members by name. More than 160,000 trips have been booked on the platform.

Social Media 59

Social Media Case Study Small Business Team 59

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Ari Herzog

DECEMBER 6, 2010

Ari asked me to offer some insight into being the man behind the curtain of a corporate social media team. In fact, being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about. Conversing.

Social Media Management 169

Social Media Management Social Media Education Case Study 169

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

SocialFish

OCTOBER 26, 2010

The Brewers Association has a fabulous Member Tweets page under its “Community&# tab where they run a steady stream of tweets from their members and staff. Whether you love it, or hate, or just found out what it was, the craft community has embraced Twitter. Makes me want to join – and I’m a bourbon girl!

Case Study 196

Case Study Communities Study Issues 196

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training. to 4.30pm).

Training 76

Training Course Social Media Press Release 76

Absolute PA

NOVEMBER 2, 2013

They included a copy of my self paced Facebook training, From Likes to Quality Leads , a free strategy session with me, and one of my favourite business books. The book give-away sparked some requests for a rundown of my very favourite reads that have helped, inspired and taught me over the past few years. “If Cool or what? (If

Small Business 99

Small Business Case Study Authentication Eventful 99

SocialFish

JANUARY 11, 2011

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. The Trainer’s Social Media Tool Box. Need help with Social Media policies?

Postrank 170

Postrank Handbook Case Study Press Release 170

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? The library put together some simple content to share on social, advertising a 100% off sale on all its books. . All of its books are free to check out all the time anyway. . The biggest retail dates of the year are just around the corner. well, library. That’s right.

Social Media 67

Social Media SMS UGC Marketing 67

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral?&# About Us What’s a Maverick? Did you know Jackie Chan died?

Social Media 98

Social Media Case Study Press Release Small Business 98

Convince & Convert

JUNE 11, 2014

It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To develop valuable case studies for people to gain insight from, 2. To give my community members an enjoyable learning experience, and 3. So, why would I help with them? Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Razor Social

JUNE 21, 2019

Social media management tools are dead useful. Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing. Image source: Seriously Social.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat.

Storify 216

Storify Press Release Case Study Hashtag 216