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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Fast Company: UFC and Its Gang of 4.6 As part of my new approach to creating content , I’m going to begin curating the best for you. Facebook as a battleground.

Trends 258
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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The blogosphere and social media networks would go nuts with rumors and buzz about new products. The company can’t sustain its growth, and share price is based on future growth, not past results. And it is impossible to sustain what Apple has built in terms of its share price. Apple did not formally announce this.

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Online Community Activism with GetUp and Prosper

Laurel Papworth

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. The current price of Australian real estate grossly overvalues land relative to take-home wages and salaries. Prosper.org.au The Total Abstainer’s Pledge. But, all up, a minor annoyance.

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? If you can work with your company to answer these 8 questions, I absolutely guarantee you will improve the chances of your blog being a smash hit.

Questions 149
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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

Our price per user was a not-so-great $33.). Epiphany #3 : Don’t go for the “Kim Kardashians” of the blogosphere. For our fashion app that helped people save money, we decided to look for fashion bloggers who were price-conscious. If you remember, the shopping app was all about products and pricing.

Blogger 100
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The Yellow Pages Equal Spam

Justin Levy

When you get opted-in to an email list by a company and an email arrives in your inbox, you’re bothered by it. But, that is really a disservice to the companies that don’t know any better and do buy ad space. I felt the same way as when someone opts me into their email list without my permission. Keep up the great work!

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Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

Next, I went to my first session – the Technorati State of the Blogosphere keynote. Err on the side of more expensive when pricing a product. More people complain about lower priced products than higher priced ones (oddly enough). Sure it was good data, but I could have read it on my own.

Hotels 153