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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6 Facebook as a battleground.

Trends 258
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Online Community Activism with GetUp and Prosper

Laurel Papworth

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. The current price of Australian real estate grossly overvalues land relative to take-home wages and salaries. It’s up on GetUp the activism social network.

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The Bamboo Project Blog

Buzz Marketing for Technology

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. Companies that didnâ??t The Social Media Game--Remixed and Some Comments.

Project 265
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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

2009 I'd love to see companies, PR professionals, governments and more continue to embrace new media and to reach out to, rather than be afraid of, the blogging community. Plus many more companies need to start blogging. We've seen too many companies enter the SM world looking for immediate ways to monetize those efforts.

Blogger 53
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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Promote new content most effectively?

Tools 194
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25 Ways to Create Shareable Content

Convince & Convert

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. If you have an active community on your blog or on one of the social networks, read the comments! You’ll find this happening in the blogosphere every year. Read the comments.

Content 167
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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Spyfu helps you to see which companies are buying ads for certain search terms, and even shows the exact ad copy that they’re using. Top Site Posts. Board Reader.