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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Online Community Activism with GetUp and Prosper

Laurel Papworth

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. The current price of Australian real estate grossly overvalues land relative to take-home wages and salaries. Prosper.org.au The Total Abstainer’s Pledge.

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What’s the Secret to Monetizing Social Media?

ProBlogger

Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. Our price per user was a not-so-great $33.). Epiphany #3 : Don’t go for the “Kim Kardashians” of the blogosphere. Then, one day, I had a small epiphany.

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Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. Next, I went to my first session – the Technorati State of the Blogosphere keynote.

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The Yellow Pages Equal Spam

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Yellow Pages Equal Spam Written on July 11, 2009 by Justin Levy in advertising , marketing , permission marketing 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.