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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6 Interactive marketing predictions.

Trends 258
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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The blogosphere and social media networks would go nuts with rumors and buzz about new products. The stock market hates surprises. The company can’t sustain its growth, and share price is based on future growth, not past results. And it is impossible to sustain what Apple has built in terms of its share price.

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Online Community Activism with GetUp and Prosper

Laurel Papworth

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. The current price of Australian real estate grossly overvalues land relative to take-home wages and salaries. Prosper.org.au The Total Abstainer’s Pledge.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Our price per user was a not-so-great $33.).

Blogger 100
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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? Create a blog marketing plan and revise it when necessary. Blogging is just one part of the content marketing ecosystem.

Questions 148
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The Yellow Pages Equal Spam

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Yellow Pages Equal Spam Written on July 11, 2009 by Justin Levy in advertising , marketing , permission marketing 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

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Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

Next, I went to my first session – the Technorati State of the Blogosphere keynote. I cannot even express how honored I am to be mentioned in her list of fellow professionals in the online marketing world. Err on the side of more expensive when pricing a product. Sure it was good data, but I could have read it on my own.

Hotels 153