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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

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Blogging Tip: Increase Your Traffic By Solving Problems

SocMed Sean

Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. Don’t get me wrong, I still publish opinion pieces and even inject my thoughts and experiences into my problem-solving posts.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

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Guest Bloggers Wanted

Ari Herzog

Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share. Among the more popular: How Social Networking Makes Us Less Social by Christopher Roberts. Why Social Media Quality Beats Quantity by Marcus Sheridan. Know someone?

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Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. Blogging requires writing, graphic design, search engine optimization, relationship building, social promotion, and a lot more. Put something on paper or type something electronically that you never intend to publish.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. The timeframe. So start doing this as soon as you can. And I mean a ton.

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Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. It’s time to go beyond the “setup your profile correctly” and “follow influencers” tips. Here are some tips to help you out.

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