9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Lack inspiration? All useful.
How Much Content Is Enough For Your Blog? [Study]
SEPTEMBER 28, 2011
But amidst the hustle bustle of the day, how do we ensure that our blog is up and running with the right amount of content inflow? In order to understand this first, we need to find answers to the following questions: What is the right frequency of posting the content on the blog? found an interesting research by Hubspot which explains this in great detail. What you should do.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. HubSpot ). Content Marketing Findings.
10 Content Ideas that Generate Comments and Shares
FEBRUARY 1, 2012
Therefore, today I have created a list of 10 types of content you can use for your blog. 10 Shareable Content Ideas. It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. But this works really well for other bloggers. Thanks to Hubspot for the image. herby commit to change that. The Manifesto. Voila!
How to Build Valuable Links with Your Content
Convince & Convert
OCTOBER 9, 2015
You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. Sound And we know that content marketing can help you do that. But the big misconception here is that all you have to do is create content on a whim, and those links will roll in.
The Ultimate Toolkit for the Professional Content Marketer
APRIL 19, 2016
Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets. It may be that you just don’t have the tools that can make the job of content marketing so much easier. Identifying Your Audience.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.” It’s the fastest-growing social network ever.
How Bloggers Can Create and Use White Papers
FEBRUARY 8, 2012
White papers were first used only by companies that sold expensive and technical products, but nowadays they’re being effectively used by small business and bloggers, not only to generate leads directly, but to also generate emails for newsletters. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. 1. Blogging
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. As with this year, we will be asking our community to nominate their favorite leaders in this field. sacevero.
The Fleeting Value Of Content
SEPTEMBER 9, 2011
Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. Content is short. Content is long. Content is text, images, audio and video. content.
Why Content Marketers Need Better Statistics
Convince & Convert
JANUARY 28, 2014
They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source. Image via BigStockPhoto.com.
30 Killer Resources to Learn Content Marketing
APRIL 2, 2014
Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. 29 Content Marketing Secrets. CMI Content Process Roundtable.
Why content writers are becoming the most desirable people in marketing?
OCTOBER 27, 2015
Content writing is becoming a necessity in marketing and SEO. It is usually and normally undertaken by content writers, whose main aim is to objectively and carefully write organized content that suits their client’s needs in marketing and SEO. They also know how to maintain the right balance, and create content that is pleasant to read for the human eye. Summary.
Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
Blue Focus Marketing
DECEMBER 5, 2012
As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. Today’s socially-enabled employees like to share content, including content related to their employers. Once just for TV, the syndication model is now being successfully adapted to Web content.
17 Ways to Succeed in Viral Content Marketing
JUNE 4, 2013
Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. 2. Nearly a year ago, Oreo cookies decided to announce their support for gay rights with branded visual content: .
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.
How to Write Engaging Content About “Boring” Subject Matter
MAY 23, 2016
Unfortunately, if you’re an industry expert in construction, finance, software development, or other similar “dry” field, you’ve already been handed the short end of the content stick. Of course, this only matters if you’re trying to write content that’s accessible to the average reader. However, This is one of the primary rules of content creation. Writing Content
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). blogger raises a question about your company’s financial outlook. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Most bloggers tweet each of their posts only once. Active interacting with others, engaging in conversations, and linking to valuable content.. Ways to Not Get ReTweeted by HubSpot Blog. Tweetvolume.
Using Visual Content to Increase Blog Engagement
SEPTEMBER 30, 2014
Visual content is your secret weapon to boosting blog engagement. The blog posts of today demand fresh, eye-catching content that can be read and shared easily, which makes videos, infographics, photos, and slideshows a perfect companion to blog posts. Additionally, visual content is extremely easy to integrate into your current blog posts, as well as add to your past posts.
Visual Content Marketing Insights from 13 Genius Thought Leaders
JULY 18, 2013
Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Image credit: HubSpot.
Top 25 Must Read Content Marketing Blogs
NOVEMBER 18, 2013
There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. For businesses who blog, content marketing is vital. Here are the top twenty-five content marketing blogs for those businesses. 1. Content Marketing Institute. The Content Strategist. Hubspot.
The Only 7-Step Guide to Creating Content You’ll Ever Need
JULY 7, 2014
There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. It’s now your job to win their hearts, minds, and wallets, by creating truly epic content. Your buyer personas should be data-rich profiles of the people your organization is trying to attract, and your content should be written accordingly. Image source.
Top Tips for Creating Quality Evergreen Content
MAY 31, 2016
If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. But what does it take to write really compelling evergreen blog content? Evergreen Content: A Definition. If you’re unfamiliar with the concept of evergreen content, it’s not hard to grasp. When Older Content Makes Sense. General Writing Content
11 Copywriting Tips and Hacks to Make Your Content More Appealing
SEPTEMBER 27, 2013
Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? The research and depth behind content matter, and so do the originality of your ideas. However, some of the world’s best-known bloggers have mastered the art of writing conversationally. Content Creation Copywriting Simple is likeable.
7 Ways Google Changed in 2013, and How it Should Affect Content Creation
JANUARY 16, 2014
To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates: 1. With estimates of the reduction ranging from 3-15%, it appears that low-quality sites are being punished more than content creators. Eager to learn more about SEO best practices for content creation in the New Year?
Content Creation: How to Steal Your Way to a Successful Blog
MAY 10, 2016
Because it got you thinking: How can I steal my way to content creation success? The truth about original content. But sometimes, creating “original” content isn’t quite as important as we think it is. You’ll get comments like these: You will not succeed as a blogger if you do not study the masters and steal their blogging model. The truth about stealing content.
11 Ways to Come Up with a Rocking Content Marketing Strategy
APRIL 10, 2014
If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world. Whatever you’re most scared of is probably what your content marketing strategy needs. Fact Check.
The Complete Bloggers Guide to Facebook Marketing
DECEMBER 5, 2011
Hubspot [[link] completed a study of over 4,000 Facebook business Pages and found that Pages with at least 501 fans drove 3 times more traffic than Pages with less than 501 fans. Facebook for Websites: Social Plugins for Your Blog and Business – Kissmetrics provides a great review of Facebook’s social plugins to give bloggers options for integrating Facebook onto their websites. But the next time you post, make sure you pack your post with a punch and deliver content your audience will want to devour and share. The Complete Bloggers Guide to Facebook Marketing.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Inbound and content marketers are most definitely here to stay. Blogging Content Creation Copywriting Headlines Matter. Know Your Audience.
How to Get More Content for Your Blog
MARCH 13, 2013
One of the biggest challenges that bloggers face – whether they are blogging for themselves or their business – is creating enough content. Creating quality content takes a major investment of time and resources. If you’re struggling to create enough content, then here are some great ways to get additional content for your blog. Supplement with Content Curation.
PB176: Scannable Content: 19 Techniques to Create it
JANUARY 16, 2017
Techniques to Create Scannable Content for Your Blog. In today’s lesson, I want to share a simple way to write content that is much more likely to be actually read, understood and acted upon by your readers. We’re going to talk about techniques for creating more scannable content for your blog. Further Resources on Scannable Content: 19 Techniques to Create it.
How to Write a Bare-Bones Content Strategy for Small Business
JUNE 24, 2013
It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. That being said, relevant content is within reach for your small business strategy. Content Marketing
Blogging for Business: 58 Unbeatable Reasons to Run a Blog
OCTOBER 7, 2013
The more you blog – the more traffic, leads and sales you get. 1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x 10) Companies with over 200 blog articles have 5 times more leads than those with 10 or fewer Tweet (Source: HubSpot ). Okay… here we go!
7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
JUNE 19, 2013
However, is the network a viable tool to promote content in the B2B realm? Behind every great piece of content marketing is a lot of effort and elbow grease. Content creators are tasked with conceptualizing, outlining, writing, editing, optimizing, and publishing; often multiple times daily. How do you successfully promote content on Pinterest? Create Custom Images.
How to Create Massive Value Content & Blow Your Readers’ Minds
AUGUST 26, 2014
The only way out is to stand out by writing unforgettable content or as I like to call Massive Value Content. What is Massive Value Content? Other bloggers invite you over for guest posts and webinars. The Ultimate Cheatsheet to Create Massive Value Content on Your Blog. Massive Value Content (MVC). Only when your content is not high-value. STEP 1.
Best Business Blogging Guides and Tips of 2010
JANUARY 3, 2011
Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Peter Schram offers a “recipe for designing a thought leadership program within an organization to create a steady stream of fresh and compelling content, such as priming the pump: “Ideas are usually generated incrementally.
Monday Roundup: Compelling Storytelling
OCTOBER 19, 2015
Ways Storytelling Makes Your Content More Compelling. Research Reveals Success Tactics of Top Bloggers: 11 Trends. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. Around the Web Content Marketing compelling storytellingWhen it comes to storytelling, quality over quantity is a pretty standard rule of thumb. ” 2. Pedal-powered Storytelling.
30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
MAY 28, 2013
If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap. You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource. Repurpose Content. Curate Content. User-Generated Content.