The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.” The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Image credit: SEOmoz. MORE >>

Forbes called the rise of visual content the breakout trend of 2012. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with compelling images get 94% more total views on average than content without images. This is consistent with research by Dan Zarrella of Hubspot. And that they can help get your content indexed and clicked on in search engines. note the word compelling). They climb to 7.4X MORE >>

It was a follow-up to his first webinar on creating content for pull PR and marketing. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you. The links include our pricing page (under development), boutique vs. large agency , and then content specific to their business needs (i.e. blogger relations, inbound marketing, planning, etc.). While Marcus talked a lot about using the Hubspot system to track your prospects, the same works for Google analytics, with a few additions, such as Clicky. MORE >>

'Quality content is more than king, it’s the modern equivalent of a life boat. Low-quality content. One of the most magical tools for modern content creators is spell check, but it’s certainly not everything you need to publish your copy. Would you really want to read more of the content excerpted below?                                      Image Courtesy of college app. Consumers buy from companies they know and trust, and writing in a familiar tone of voice can be among the best ways to boost the relevance of your content. Split Long Sentences in Half. MORE >>

Digital Marketing, Media, PR Analysis And Insight – The Future Buzz Adam Singer on media, marketing and PR Home About Speaking Archive Buzz Content Aggregation For Links, Traffic And Buzz 6 Comments | Leave a comment June 6, 2009 Posted by Adam Singer in Content Strategy , Digital Marketing and PR , Popular Share As the pace of content being added to the web increases, the value of aggregating the best of it goes up.  Due to the nature of social media, when you aggregate original material from around the web those content producers will get pinged.  Perfect. MORE >>