Jeff Esposito

JULY 19, 2011

During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. 15 Social Media Tips for Micro Businesses.

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Small Business Social Media Tips eBook 49

Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Especially in social media, personas offer the ability to better understand and connect with their customers. Personas in Social Media. Creating Your Personas.

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Company Social Media Insurance Influencer 40

Jeff Esposito

SEPTEMBER 13, 2012

Unlike the NFL this is no typo, we’re picking games via social media. A week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace. Social Media: GB, BAL, NYG, MIA, HOU, CLE, BUF, NO, ARI, IND, WAS, DAL, PIT, SD, DET, DEN.

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Jeff Esposito

JANUARY 14, 2013

Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. With that said, can we agree to end this foolish p **g-contest about social media ownership? Social media is not an infant anymore; it’s something companies are starting to take seriously.

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Social Media Metrics Cost Campaign 53

Jeff Esposito

OCTOBER 3, 2011

There is no question that social media is the most useful innovation or tool for the public relations industry. That is great for the industry and clients hungry for coverage, but social media also has a dark side. That is great for the industry and clients hungry for coverage, but social media also has a dark side.

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Social Media RSS Reputation Industry 47

Jeff Esposito

SEPTEMBER 21, 2012

If you are undecided peep out the winners social media predicted. My Internship, Your Small Business – This post is from Maya Tarabishy one of our social media interns at Vistaprint this summer. Who you picking this weekend? Have a great weekend and catch you next week, enjoy this week’s edition of Five for Friday.

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Social Media Conference Statistics Small Business 39

Jeff Esposito

AUGUST 29, 2012

This post originally ran on Vistaprint’s Small Business Blog. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners.

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Small Business Social Media Foursquare Statistics 49

Jeff Esposito

JULY 17, 2011

This is post is part of the Institutionalizing Social Media series. Social media is one big contradiction. Its strength is its fast pace and evolutionary nature, but that’s also one of the biggest obstacles when trying to institutionalize social media. Image - Matti Mattila.

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Jeff Esposito

JUNE 15, 2011

Folks get into social media for a number of reasons. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head. She told me to figure out if and how our company should get involve in social networking. Image - pl1602.

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Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. The US saw a 63% increase in corporate blogs.

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Social Media Sample Samples Survey 41

Jeff Esposito

APRIL 11, 2011

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. Are we as a culture addicted to social media? Speaking for myself, yes, I’m addicted to social media for sure!

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Jeff Esposito

SEPTEMBER 9, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Using Social Media to Predict the NFL Season Written on September 9, 2010 by Espo in social media , sports Every year, industry pundits announce their selections for the upcoming NFL season using everything from their gut to film study or Madden simulations.

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Social Media Film Upcoming Creative Commons 49

Jeff Esposito

MARCH 30, 2011

Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. My blog does not have a clear focus, and it is somewhere between a little bit personal and somewhat big professional. I am guilty as charged. Writers love to write.

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Posterous Blogger SEO Social Media 44

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. Conversing.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

AUGUST 24, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading CoTweetup Boston – Social Media Panel Written on August 24, 2010 by Espo in social media On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. Thanks for visiting!

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Jeff Esposito

SEPTEMBER 22, 2011

Entering the third week of the NFL season, my experiment in using social media to select the winners of each game has been interesting. If you are new to the blog or seeing how I am picking the winners for the first time, be sure to check out my NFL picks formula.

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Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

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Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

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Jeff Esposito

JANUARY 11, 2012

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games.

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Social Media Conference Metrics Data 31

Jeff Esposito

MARCH 6, 2015

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Out of all of the trainings that I have done in my 8-ish year career in social media, executives are looking for the quick fix and for magic and instant notoriety or speaking gigs. Make time to build connections.

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Social Media Discount Training Team 20

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. Jeff Esposito’s Blog — Topsy.com [.]

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Social Media iPad Class Creative Commons 35

Jeff Esposito

AUGUST 2, 2011

I have watched this TED talk from Mashable ‘s Adam Ostrow a few times and each time catch myself pondering what will happen to all of the digital media that I have been creating when I die. they’ll live on in perpetuity.

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Jeff Esposito

NOVEMBER 10, 2011

Like many of you cheering on your teams, I’ve also been picking the winners of each game to some success using a series of social media generated formulas from fans Tweeting, blogging and Facebook chatting up their teams.

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Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

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Social Media Metrics Team Tools 28

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? Thanks for visiting!

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Metrics Review Social Media Video 28

Jeff Esposito

MARCH 6, 2015

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Out of all of the trainings that I have done in my 8-ish year career in social media, executives are looking for the quick fix and for magic and instant notoriety or speaking gigs. Make time to build connections.

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Social Media Discount Training Team 20

Jeff Esposito

AUGUST 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Media Integration for Non-Profits Written on August 26, 2010 by Espo in Company , social media I always like to share presentations that I find interesting. Social Media Integration for Non-Profits View more presentations from Mike Schaffer.

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Jeff Esposito

OCTOBER 13, 2010

A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. audience/influencer engagement, brand and sentiment analysis, etc.).

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Social Media Study Sentiment Consultant 34

Jeff Esposito

APRIL 22, 2011

While I would love to continue that tradition this week, I have spent more time changing diapers than sharing and digesting links and articles so I decided to share with you five blogs that you should be reading. How many blogs are in your reader? Are you a subscriber to any of these blogs? How many of them make you think daily?

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Real Estate RSS Training Meeting 35

Jeff Esposito

SEPTEMBER 23, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Offline Spam | Strategic thoughts on using social media and public relations in business from Jeff Esposito — Topsy.com [.] Thanks for visiting! 1 Comment - Leave a comment!

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Alltop Social Media Creative Commons Disqus 28

Jeff Esposito

SEPTEMBER 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What is the best blog platform for my wife? Written on September 13, 2010 by Espo in Life , Random As many of you know, I am married, but what you probably don’t know is that the lovely Mrs. Espo is the editor in chief of this blog. I love WP and use it for this blog.

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Platform Tumblr Posterous Class 28

Jeff Esposito

SEPTEMBER 14, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Share your thoughts in the comments below or with your own networks. Thanks for visiting! 0 Comments - Leave a comment! Unported License.

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Social Media Creative Commons Disqus Comments 23

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

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Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” What I wonder is why social media managers and agencies are now throwing up their hands.

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Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. The social media space continues to fill with more and more clutter each day. You don’t have to answer that now.

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Sports Statistics Small Business Communities 44

Jeff Esposito

FEBRUARY 20, 2013

Over the past two years I participated in a challenge that I heard about on my friend Arik Hanson’s blog to read a set number of books. The Social Media Strategist. No B t Social Media. The Science of Social. Freedom is Blogging in Your Underwear. Home Buying Everything You Must Know.

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Loyalty Review LinkedIn Buy 44