Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

SEO 154

SEO Social Media Strategy Hashtag 154

Mindjumpers

MAY 16, 2012

Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. Sounds difficult?

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NGO Strategy Facebook How To 272

Webbiquity SMM

JANUARY 23, 2024

Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Monitor brand mentions. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

FEBRUARY 8, 2024

This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Unmetric

FEBRUARY 28, 2019

In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. Compare segments using different KPIs. Compare segments using different KPIs. We know that you have your own set of key performance indicators (KPIs). Segment brand posts.

Metrics 80

Metrics Sentiment Analysis Types 80

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

NOVEMBER 10, 2023

Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. Onboarding time, customer acquisition costs, and employee attrition rate are some KPIs companies measure for process benchmarking. Sounds tough? It doesn’t have to be.

Metrics 59

Metrics Analysis Comparison Price 59

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. Is YouTube dying?

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YouTube Strategy Automotive Marketing 204

Oktopost

APRIL 9, 2024

Source B2B demand generation KPIs for marketers For marketers, the risk is always that you’ll sink lots of time and money into efforts that aren’t leading to higher sales. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

MAY 31, 2023

Are your results in social media the bare minimum, or should you be reaping enough? You should start measuring your social media statistics with that of the set benchmarks across your particular industry. It is the process of comparing your social media performance against your competitors’ social media performance.

Social Media 52

Social Media Strategy How To Analysis 52

Social Media Strategies Summit

OCTOBER 23, 2019

Let’s break down five important Key Performance Indicators (KPIs) that will help you measure and understand the efficacy of your influencer program within the context of your overarching marketing goals. When It’s Misleading: Awareness is only a powerful KPI when your content is reaching the right people. Brand Awareness.

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Influencer Marketing Authentication Hashtag 117

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Influence is often confused with simply having a large social following. Think Beyond Social Media. Blog interviews or contributions. Blog interviews or contributions. Influencer Dance Definitions.

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Influencer Authentication Survey ROI 237

Mindjumpers

SEPTEMBER 19, 2011

With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. An important part of social media is about building valuable and sustainable relations. The evolved approach on social media is more towards networking and building partnerships.

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ROI Social Media How To Campaign 264

Pam Moore

JANUARY 4, 2017

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process.

B2B 131

B2B Education Meeting Engagement 131

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Template Templates Report Social Media 112

Social Media Strategies Summit

MARCH 3, 2020

We grew from a podcast into YouTube and other social media as the influencer space really began to take shape. Joel : The biggest barrier is typically around the brand’s KPIs. The post Interview with Influencer Summit Speaker, Joel Beckett, CEO of The Outloud Group appeared first on Social Media Strategies Summit Blog.

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Influencer Groups Groups Guidelines 130

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? You landed on the right blog post today and will find answers!

Metrics 60

Metrics How To Marketing ROI 60

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Keyhole.co

JANUARY 23, 2024

We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. hours​ оn social media sites every day,​ so it’s​ a good idea​ to examine their demographics and interests​ so you can continue producing interesting, relevant posts. If not, you’re not alone!

Template 59

Template Templates Analytics Report 59

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Social listening.

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Team Marketing Collaboration Hubspot 118

Oktopost

APRIL 4, 2019

This blog post has been “remastered” from the original webinar. In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience. Social Advocacy vs. Social Advertising. Step 1: Establish Program Goals & KPIs. All campaigns are not the same.

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Campaign Training Social Media Applications 96

agora pulse

JULY 25, 2019

Let’s review five key performance indicators (KPIs) you can get from Agorapulse’s LinkedIn reports and why they matter. Sometimes, factors outside of your control affect gains or losses (big mention vs. the social network flushing inactive accounts). Content-Specific KPIs for Your LinkedIn Page. So many questions!

LinkedIn 85

LinkedIn Report Metrics Overview 85

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Social Media Management 136

Social Media Management Social Media How To Template 136

Oktopost

JUNE 21, 2023

Every social media manager knows the power of a well-placed mention. In Action: Engaging Industry Influencers Using Oktopost Imagine you’re a social media manager at a company using Oktopost, and you notice that a prominent influencer in the social media marketing space follows your company’s LinkedIn page.

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Features LinkedIn Engagement Social Media Management 62

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. What KPIs will you track and how will you determine ROI? If the channel is social media, use a social listening tool to learn more about what your audience is interested in.

Content 81

Content Collaboration Project Template 81

Keyhole.co

JANUARY 20, 2024

Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. Their Facebook group has 3.2 Tools like Keyhole.co

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

JUNE 28, 2019

As you move customers from the prospecting to the consideration phase, interest targeting and targeting based on customer lists and mid-funnel website actions are efficient at reaching consideration KPIs such as link clicks and landing page views. Interested in running a full-funnel social campaign that uses these targeting tactics?

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Facebook Buy Cost Loyalty 126

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. In a study by Sprout Social , 64% of consumers say they want to feel connected to a brand.

Strategy 116

Strategy Content How To Marketing 116

Pam Moore

APRIL 14, 2017

One very important factor for success on any social network including Facebook, is visual marketing. If yes, we have the answer for you right here in this blog post. The only guarantee we have in the social media world of today is change! Did you know the human brain processes visuals 60,000 times faster than text?

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Template Templates Facebook iPad 167

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). For more on this topic, download the Web Marketing KPIs white paper.

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Advertising Price Research Software 100

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Insurance ROI Meme 110