Akamai Marketing

FEBRUARY 22, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency? All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. What’s your social currency?

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. View more presentations from Akamai Marketing. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey).

Flickr 272

Flickr Campaign Consultant Social Media 272

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Define your goal.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). You can purchase an audience fairly quickly and start marketing to the audience immediately. Creative Commons Photo by Daehyun Park.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

DECEMBER 29, 2011

Write more: I said I would write 2X/week in my blog. Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. Tell the Story Better: Yes!

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MARCH 9, 2009

Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article!

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. When all else has failed, try social media and do it FAST.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 3, 2012

I decided to do a blog post on it to welcome PubCon attendees and give them something else to look forward to! Sitting LITERALLY right next to Honolulu’s fish market , you just can’t go wrong here. More local Honolulu foodie social media resources: Ono Kine Grindz Food Blog @okgrindz.

Mashup 156

Mashup Social Media Upcoming Energy 156

Akamai Marketing

SEPTEMBER 20, 2012

And in the meantime, I’m honored to return to Pacific New Media to teach Blogging for Business on November 9, 2012. I’m very excited to share the latest information on blogging this fall. I taught that class last spring and it was a hit with everyone who attended.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

APRIL 27, 2011

I’m an avid reader of social media blogs. I probably read 100′s a week. I have a few favorites, but I find much brilliance from those I stumble upon them.

Social Media 135

Social Media Blogger Features 135

Akamai Marketing

JULY 19, 2011

So every once in a while…I think I have a fabulous idea for a blog post. And whether your blog is like mine or a corporate blog, you can learn from the experience of a blog post with no excitement. No matter what kind of marketing you do, you have to listen, engage, measure, repeat.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

DECEMBER 21, 2012

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. Our next blog post will go into more detail about KPI’s and provide you some sample KPI’s for metrics. If you followed the process, it was probably very clarifying for you.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. For a variety of reasons you may not choose to write blog posts, create videos, design inforgraphics. Interesting question isn’t it? At the very least, most companies should be at the “listening” phase right now.

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic. Increased share of voice?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 3, 2011

From Content Rules to my current read WikiBrands (affiliate links) to the literally hundreds of blogs I read in a. There’s a lot of content being written today about content.

Content 144

Content Features Social Media 144

Akamai Marketing

MARCH 22, 2013

We’re not done with this conversation and maybe a blog post is needed. This is going to be a brutally honest, more than a little sarcastic and slightly snarky blog post. Your legions of bots and fake accounts won’t support your book/speaking engagements/blog posts/personal appearances. And then it dawned on me.

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

JULY 12, 2011

Links on blogs: if you write a blog, you probably link to outside sources fairly regularly. Its a great way to find more thought leaders and blogs. Smart Search: When you search on Trunk.ly, not only does it search tags, keywords within the message, but the link itself, even if that link was contained in a link shortener.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 7, 2011

Aaaaand, before I could even post this blog, Google announced that there will be a way for businesses to officially have a presence, later this year. There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. And so it goes.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JULY 26, 2011

If you read this blog with any sort of regularity, you know that I like to measure my efforts, especially those of my clients. I’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. Something I strongly recommend measuring is “Engagement.&#

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 1, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency? All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MARCH 19, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Comments 172

Comments Communities Feed Feedly 172

Akamai Marketing

JUNE 6, 2011

Hashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it?

Tools 146

Tools Eventful Social Media Marketing 146

Akamai Marketing

FEBRUARY 11, 2015

If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” ” This also explains why it takes me more and more time to blog for myself – I actually have to “re-center” to find my voice, which is deeply disconcerting…but I digress. And I wish more marketers did.

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

DECEMBER 28, 2012

Some for this blog, some for my poor, sadly neglected foodie blog What We Chow and now, as my alter-ego pursues collaborative writing on an upcoming project, I seek another book opportunity. But, as kick-butt as self-publishing is, writing a blog is one thing, writing a book is another. Let’s face it. Practical Advice.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. What to Consider When Building Content. Guess what? Powerful stuff.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

MAY 25, 2011

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

Social Media 156

Social Media Sites Conversation Influencer 156

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. PS: Join me for more blogging tips and tricks April 30th at 6PM for Blogging for Business at Pacific New Media. Blogging Opinion social media #Blog4BizHi automation blog Fun with Social Media policy'

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

NOVEMBER 10, 2011

A strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog. How can we use social media to support existing mediums and marketing channels? Social media is more than a marketing channel, it really is a culture, a different way of looking at communication.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

NOVEMBER 9, 2012

Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome. WordPress is more than a blog today, its an entire website platform. We couldn’t get to them all, so I’m doing a short blog post on must-have WordPress plugins. I’m breaking a rule, because I am a wild and crazy rebel.

WordPress 213

WordPress Class Cost SEO 213