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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

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Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Getting it right, however, can sometimes be a bit difficult.

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How to Get More Email Subscribers with Influencer Marketing

Pixlee

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. Make use of Your Influencer’s Community.

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Enterprise Social Media and Personal Branding

Webbiquity SMM

That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. Insurance is typically provided by large companies, but sold by individual agents. Not at all. You can’t do that with executives at GE, IBM, Ford, etc.

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How to Promote Non-Visual Brands on Instagram

Pixlee

Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. Even for the most abstract industries, like insurance, forging an emotional connection with customers is critical. Work with Influencers Relevant to your Audience. They all thrive on Instagram.