Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source).

URL 210

URL Facebook How To Analytics 210

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The methods available to optimize your ads are impacted by the objective you select, but the influence stops there.

Campaign 210

Campaign Eventful Conversation Instagram 210

Sherrilynne Starkie

FEBRUARY 18, 2020

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Let’s imagine you have a company blog. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. What is Earned Media? Here’s the problem.

Fashion 409

Fashion News Report Review 409

Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Value Optimization.

Strategy 200

Strategy How To Facebook Meeting 200

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 150

Campaign Advertising Cost Conversation 150

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. This whole campaign is a fantastic example of thought leadership on social media. Image source . Or something else entirely?

Education 264

Education Examples Social Media Meme 264

Ignite Social Media

FEBRUARY 26, 2024

You once programmed Facebook Tabs for six straight months; 6. Facebook Business Manager may be causing your blood pressure issues; 10. Your blog was an important part of your personal brand; 15. You remember when Facebook told us, with a straight face, that ads were just “Stories “; 16.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. Increase the budget of the active campaign or ad set.

Strategy 178

Strategy Facebook Cost Campaign 178

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. This doesn’t mean that Facebook ads optimization is bad. How Facebook Ads Optimization Works. Guess what?

Facebook 204

Facebook Eventful Campaign Conversation 204

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Maybe you are seeing the ads now? The first motivator is to use ads in a way that most people aren’t using them. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads. Because of that known priority, this can be an advantage for marketers — both organically and with ads.

Instagram 198

Instagram Facebook CPM Feed 198

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

MARCH 25, 2021

It’s not just regular e-commerce that starts with a social ad. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Image source.

Examples 221

Examples Retail Instagram Buy 221

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

Advertising 238

Advertising Social Media Strategy Authentication 238

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

Facebook 204

Facebook Aggregator Eventful URL 204

agora pulse

FEBRUARY 4, 2020

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Know Your Facebook Ads Metrics.

Report 152

Report CPM CPC Facebook 152

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Webbiquity SMM

NOVEMBER 8, 2022

Consumer comments have (often far) more weight than paid ads. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. with only a handful. Key Takeaways.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. You could then see ads promoting green cheese. You can, too.

Study 202

Study Facebook Advertising Research 202

Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. Create a Custom Conversion We’ve discussed this in the other two blog posts, but there’s a bug that doesn’t allow you to add columns to your Ads Manager for all custom events. To do that, create an Engagement campaign.

Eventful 177

Eventful Aggregator Google Conversation 177

Jon Loomer

MARCH 17, 2021

Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. What if people looked forward to seeing your ads? And, this is going to sound like a stretch, but… What if people complained if they didn’t see your ads? I also offered an “opt-out” ad.

Cost 206

Cost Tips Campaign Engagement 206

Ignite Social Media

OCTOBER 30, 2023

In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. TikTok Rolls Out Interactive Ad Features One of the biggest announcements from TikTok was the launch of interactive ad features like Superlikes and Story Selection.

Features 91

Features Brands Real Estate Hashtag 91

Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. Ad revenue continues to grow. In 2018, LinkedIn ad revenue totaled $1.16B and that number is expected to double by 2022. For instance, blog pages (upper funnel) versus contact us pages (lower funnel).

LinkedIn 177

LinkedIn Advertising URL Campaign 177

agora pulse

MARCH 25, 2020

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Consider going more into Pinterest, YouTube, and Google instead—where people are actively searching rather than being interrupted with your ad.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Too many businesses are caught in a trap of ad-hoc marketing. This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? Campaigns don’t last forever!

Campaign 137

Campaign Engagement Marketing Hashtag 137

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

Conversation 194

Conversation Facebook URL Report 194

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. Targeted promos without the cost of ads. Cross-Promote Campaigns. Bonus Material: FREE SMART Goals ebook.

Campaign 150

Campaign Social Media UGC Marketing 150

Ignite Social Media

SEPTEMBER 25, 2019

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. Bid Strategy: With CBO, Campaign Bid Strategy is also set at the campaign level.

Campaign 133

Campaign Facebook Cost Buy 133

Jon Loomer

FEBRUARY 13, 2023

This is all about finding a way to show Facebook what a quality website visitor is. A typical blog post may actually have a lot of content that people don’t read after the article itself. You may have comments, a footer, and maybe some other widgets and ads. Create an Engagement campaign.

Eventful 181

Eventful Aggregator Widget Conversation 181

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. YouTube came in second at 70% and Facebook in third at 45%. Promoting your influencer content can help improve the overall reach of your campaigns.

Statistics 127

Statistics Influencer Strategy Marketing 127

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? Today I want to explore this idea as part of my series of posts on how I’d promote my blog if I was starting from scratch. Many bloggers have used this with great effect to launch their blog.

Advertising 39

Advertising How To Adsense Adwords 39

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. You build campaign after campaign driving people to a sales page. The missing variable to your strategy: Run ads with the sole purpose of driving traffic. This stuff has jaded us.

Facebook 174

Facebook Training Cost Buy 174

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Now how do you launch your influencer marketing campaign successfully for virtual events? But of course, a good ad also comes with good quality content. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161