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Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. It should encompass conversations across the internet. Data supports his claim.

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Everything You Need to Know About Chat Automation

The Realtime Report

Estimates show that up to a full 90% of all bank systems could use chat automation as soon as within just two years! Where Do We Already See Automated Conversations? Before the modern era, advertising ran on reputation. As the trend of automatic targeted ads grows stronger, the reputation of ads will change.

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Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

The answer likely is a combination of the two – A blend of organic and paid social media allows your company to experience the benefits of each without breaking the bank or relying solely on organic growth. Social Media Supports Your Online Reputation. Your organic social strategy should also serve to enhance your online reputation.

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How to Write a Bank Social Media Policy [Free Template]

Hootsuite

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

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Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%.

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6 Reasons Why Banks Need Social Media Monitoring

Hootsuite

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy. Thank you! ^ML

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