Remove Banking Remove Conversation Remove Marketing Remove Reputation
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Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. It should encompass conversations across the internet.

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Everything You Need to Know About Chat Automation

The Realtime Report

Estimates show that up to a full 90% of all bank systems could use chat automation as soon as within just two years! Where Do We Already See Automated Conversations? Before Marketing Automation. There are three big stages to marketing that span the course of history. Before the modern era, advertising ran on reputation.

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation. They’re more like actual conversations and not as cold and robotic.”. Is it being told what a great mortgage rate your bank offers?

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Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Use this article to consider the benefits of paid and organic social media marketing and how to combine them to earn engagement and growth through social media.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%.

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How to Write a Bank Social Media Policy [Free Template]

Hootsuite

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

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