Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Do they have a branded hashtag?

Analysis 184

Analysis Social Media How To Hashtag 184

Social Media Strategies Summit

MAY 11, 2021

She’s worked with national and global companies like Whirlpool Corporation, Firestone, Blue Diamond Almonds, Coca-Cola, Heineken USA, and many other B2C and B2B brands. About the Author : Mary Olivieri is the EVP and Executive Creative Director at Colman Brohan & Davis, Inc. ( CBD Marketing ).

Tips 262

Tips Content B2B Case Study 262

Social Media Today

JULY 19, 2019

While influencer marketing is most commonly associated with B2C, B2B brands are making the connection, and utilizing influencers to boost their efforts.

B2B 167

B2B Influencer Marketing Brands 167

Social Media Today

JUNE 27, 2019

Influencer marketing is not confined to the realm of B2C brands, B2B influencers are also having a major impact. Take a look at this infographic listing of major B2B influencer trends.

B2B 168

B2B Influencer Trends Marketing 168

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B 136

B2B Brands Marketing How To 136

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. CX is how your leads and customers see your brand throughout your funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

OCTOBER 24, 2023

From consistency and employee advocacy to creative social challenges and employer branding initiatives that celebrate his colleagues, Jordan unpacks the pillars of building a powerful, human-centric social presence that people want to be a part of. Jordan provides a nuanced take, emphasizing an engaged following matters for social proof.

Social Media Management 75

Social Media Management Social Media Meme Apple 75

Oktopost

FEBRUARY 29, 2024

Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts. In contrast, your typical B2C social media management platform may track the following: 1.

ROI 62

ROI B2B Organization Platform 62

Social Media Strategies Summit

MARCH 25, 2021

To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 In other words, social commerce could account for almost half of all B2C e-commerce by then. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram.

Examples 221

Examples Retail Instagram Buy 221

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans. That’s just a fact.

Discount 127

Discount Marketing How To B2B 127

Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( 58% of social media influencers believe they should be paid for the coverage they give brands. Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.

B2B 125

B2B SEO Travel Hubspot 125

agora pulse

FEBRUARY 9, 2021

Ultimately, tweeting at the right time helps your brand generate more value and better return on investment (ROI). Instead, a third-party tool like Agorapulse has the analytics you need to build your brand on Twitter. For B2C brands, weekdays and Sundays are all solid choices. for B2B brands and noon to 1 p.m.

B2B 144

B2B ROI Analytics Report 144

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Your goals may include brand awareness or higher web traffic. Your social media content is one of the most visible aspects of your brand identity. Set Your Goals.

B2B 130

B2B Social Media Strategy How To 130

Social Media Strategies Summit

AUGUST 10, 2023

Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands.

Influencer 184

Influencer Campaign Marketing B2B 184

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed.

B2B 252

B2B Marketing Case Study Buy 252

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. B2C influencer marketing often gets more attention because of its potential to yield direct sales.

B2B 119

B2B Influencer Brands Marketing 119

Social Media Today

MAY 15, 2018

Influencer marketing is not just for B2C brands - here are some examples of B2Bs that are using influencers to boost their messaging.

Influencer 154

Influencer B2B Brands Examples 154

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 178

B2B Loyalty Conversation Buy 178

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

UGC 78

UGC B2B How To Software 78

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MAY 18, 2021

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. What Makes Up Peoples Relationships with Brands. Flip the Switch on Your Brand’s Relationship.

Reputation 117

Reputation Brands B2B Loyalty 117

Oktopost

JUNE 30, 2021

The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. Conventional wisdom says that Facebook is much friendlier to B2C than B2B when it comes to marketing. Are Facebook Ads Right for B2B? Give Your Audience Relevant Ad Content.

B2B 118

B2B Facebook How To Campaign 118

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

B2B 69

B2B Influencer Strategy Industry 69

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Meltwater

NOVEMBER 28, 2019

time of the year, especially for B2C brands.… Between Thanksgiving, Hanukkah, Christmas, Black Friday, New Year's Eve, and the rest of the winter holidays, this is the most important (and busiest!) … Read More >>>.

Examples 87

Examples Social Media Strategy Brands 87

Oktopost

APRIL 25, 2022

But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? As the first dedicated social media marketer at EY Canada , Dylan Doyle shares how he shifted the social function outside of brand and to a go-to-market channel. Check out their recently rebranded Instagram channel here.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

APRIL 10, 2023

With a wealth of knowledge and expertise in B2B social media, Kari is passionate about the power of brand storytelling and the importance of relatability in connecting with audiences. Finally, Kari reveals her successful tactics for training teams to build their personal brands and participate in their employee advocacy program.

B2B 62

B2B Apple How To Training 62

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

B2B 130

B2B Loyalty Conversation Social Media 130

Oktopost

MARCH 7, 2022

Meryoli Arias is a Social Media Manager with a background in journalism and a big passion for storytelling and humanizing brands. Most of her experience is in the hospitality industry, in B2C. Meet Meryoli Arias. Now she’s adding some spice to her life, and everyone else’s managing all social media accounts for Chili Piper.

Social Media Management 118

Social Media Management Apple Journal Hosting 118

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

B2B 62

B2B Strategy Marketing Case Study 62

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Key findings. Twitter (86%) and Facebook (86%) are still the most used platforms by businesses.

Strategy 247

Strategy Survey B2B ROI 247

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. In a B2C setting, your audience can have immeasurable mass appeal depending on your product or service.

B2B 119

B2B Marketing Loyalty Comparison 119

Direct Marketing Observations

JANUARY 12, 2018

Especially in a B2C setting. Keep in mind that anyone can “do” social media marketing especially in a B2C setting but can you be the special person that can own it in a B2B setting? By the way, that’s the description of an actual person on Twitter that brands and sells themselves as an influencer.

B2B 276

B2B Influencer Conversation Social Media 276

Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. Any brand trying to increase their trust and awareness with their customer can and should go live on video. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

B2B 228

B2B Company Facebook Video 228