Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. But here are three reasons for skepticism.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 152

B2B Social Media Metrics Study 152

Keyhole.co

APRIL 2, 2024

But, as with any marketing channel, showing up without a strategy can be fruitless. YouTube: Create product demos and self-service tutorial videos. For instance, you might notice that informative carousels with webinar CTAs on LinkedIn have been helping you generate more qualified leads than other forms of content.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Then, devise consistent strategies across your website and all social media platforms.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Ignite Social Media

MAY 6, 2021

Will their changes be worth it and help leverage them into being a top-performing platform that marketers should use in their social media strategies – many signs point to yes, but we’ll let you be the judge. 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Writtent Blog

APRIL 12, 2013

The article stresses out that there are no standards of how to do guest blogging but you need to have a strategy of what you want to achieve. 5 Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. YouTube is a global network with billion visitors monthly.

YouTube 92

YouTube Facebook Syndication B2B 92

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Check out these stats for Facebook , LinkedIn , Instagram , Twitter , Pinterest , and YouTube. YouTube Cards and end screens.

Social Media 145

Social Media How To HootSuite Discount 145

Rebekah Radice

JULY 15, 2019

Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Source: Contently.

Types 119

Types Video Content Case Study 119

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. There’s endless B2B marketing potential for manufacturers on social. Avery Dennison, a major manufacturer spanning products, isn’t missing out on YouTube traffic. Cummins Inc.

Industry 86

Industry Social Media B2B Resources 86

Twist Image

JUNE 9, 2011

The main question that brands want answered is: "having spent x amount of dollars over six months ago on a Social Media strategy and executing on it, why isn't our output converting into more sales?" " On a B2B Blog that I was recently following, the answer was obvious. social media strategy. youtube.

B2B 103

B2B Social Graph Publishing Widget 103

agora pulse

DECEMBER 23, 2019

Regardless of channel or platform, the best content strategy in social in 2020 is to create ‘shows’—consistent thematic executions where you post similar information and insights at the same time, on the same day, on a routine basis. And except for ‘reach,’ it’s probably for the best. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MARCH 14, 2016

You can take a leaf from Robert Mening’s strategy and use it in your own field of expertise. If you have been in the B2B sector for any amount of time, you might have come across Gordon Graham. The guy has over 200 whitepapers, 1000 magazine articles, 75+ workshops, and a $197 crash course in B2B content to his credit.

Joomla 60

Joomla Drupal eBook Startup 60

Writtent Blog

APRIL 2, 2014

From idea generation to strategy and more, here are the best of the best: 1. The Grande Guide to B2B Content Marketing. While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful.

Resources 99

Resources Content Case Study eBook 99

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it.

B2B 62

B2B Trends Social Media Strategy 62

Diva Marketing Blog

MAY 4, 2012

of webinars, presentations and posts that help you through the logistics of how to pin. Important no doubt but here at Diva Marketing it's a focus on the strategy and tactics versus the logistics. We'll talk strategy, target market, customer insights of course. Reach out if I can help you with a Pinterest strategy.

Tips 91

Tips How To B2B Microsoft 91

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Strategy Statistics Metrics 117

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Embed YouTube Videos. Promote Webinars. Summarize webinars your company offers into blog articles. The statistics seem to indicate that the answer is no way.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Embed YouTube Videos. Promote Webinars. Summarize webinars your company offers into blog articles. The statistics seem to indicate that the answer is no way.

Screencast 87

Screencast Content eBook Film 87

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Leave a comment please.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. There’s nobody that feels worse than I do. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Sprout Social

JANUARY 30, 2020

Doing so means nailing down your SaaS marketing strategy, though. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. What are the staples of a SaaS marketing strategy? New content (webinars, blog posts).

Strategy 99

Strategy Marketing Case Study How To 99

Convince & Convert

SEPTEMBER 7, 2010

I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Buffer Social

NOVEMBER 30, 2016

” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. Monitoring strategies for Facebook, Twitter, and more. Created by : Eric Schwartzman. Offered by: Udemy.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. While we weren't mentioned, I appreciate the list format, and can see this serving as a basis to formulating a monitoring strategy and/or choosing a vendor that best suits their monitoring requirements.

Social Media 155

Social Media Radian6 Strategy SM2 155