Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. One of our clients stood up and shared that, for a recent webinar they ran as part of a demand generation campaign, registrations from organic social were 5 times higher than from paid advertising. We are here to drive revenue.

ROI 174

ROI B2B Social Media Brands 174

Pam Moore

JULY 13, 2023

Unleash Your B2B Sales Superpowers with Artificial Intelligence Ready to add some sizzle to your B2B sales results? Let's unleash your B2B sales superpowers with a little AI magic. So let's team up, unleash the magic, and take your B2B sales to dizzying new heights! This is the magic of B2B sales in the era of AI.

B2B 78

B2B Training Hubspot Team 78

Ignite Social Media

APRIL 18, 2018

Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective? Join Us for “How to Build an Effective Chatbot Strategy” Webinar. Best in class examples of chatbots from a variety of B2C and B2B brands. New chatbot tools to help build a chatbot.

Strategy 94

Strategy How To Class Upcoming 94

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Jump to a Section.

B2B 171

B2B Brands LinkedIn Groups 171

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Content is a vital component of every digital marketing strategy. Build a Robust Content Marketing Strategy for Your Company. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. You may have heard it referred to as a customer first marketing strategy or an audience first marketing strategy.

Training 158

Training Marketing Small Business ROI 158

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

B2B 109

B2B Content Marketing Syndication 109

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Why it’s important.

B2B 118

B2B Eventful Marketing Conference 118

Pam Moore

SEPTEMBER 18, 2017

Register for my free webinar “Content that Converts” . You need to create your own content strategy that supports your business and marketing goals. Join my FREE live webinar “ Content that Converts.” ” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et.

Content 162

Content Training How To ROI 162

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming.

B2B 89

B2B Video Marketing Module 89

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. Employee advocacy is an effective strategy to reach more people and increase your brand’s visibility.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.

Examples 136

Examples B2B ROI Analytics 136

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Oktopost

MARCH 20, 2021

On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. 7 Growth Hacking Strategies for 2021.

Strategy 144

Strategy Metrics Process B2B 144

Oktopost

FEBRUARY 28, 2022

What is an Employer Branding Strategy. How to Implement an Employer Branding Strategy in 6 Steps. What Is an Employer Branding Strategy? Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Table of Contents.

Company 136

Company B2B Brands How To 136

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

FEBRUARY 10, 2021

One of the biggest challenges B2B marketers face in today’s hyper-connected world is being defeated by marketing fatigue. . Today’s modern marketer needs to put digital content strategies in place that stand out. Richard , is a Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s.

B2B 108

B2B Marketing Apple How To 108

Oktopost

MARCH 5, 2019

It was only a small part of a social media RTM strategy that Oreo had decided to implement. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals. In fact, you should avoid outright selling on social media.

B2B 131

B2B Education Meeting Engagement 131

Ignite Social Media

APRIL 13, 2018

With the increased buzz around chatbots, messenger apps, and artificial intelligence, many marketers are beginning to feel the pressure of establishing a chatbot strategy that both lives up to customer expectations and makes marketing sense for their particular business. Chatbot Strategy Consideration #1: What Customers Want from Chatbots.

Strategy 98

Strategy Privacy Upcoming Class 98

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Why should you have an executive communications strategy? Looking for some must-follow B2B startup CEOs. But elevating their communication strategy may not come as naturally.

Strategy 87

Strategy How To Training ROI 87

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Share this on Reddit. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

JUNE 20, 2018

This has led many B2B marketers to wonder: is Facebook dead? In an attempt to answer this question and unveil new content strategies to leverage the Facebook algorithm change, I teamed up […].

Facebook 79

Facebook B2B Team Engagement 79

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 While it can be daunting to inject money into new strategies, it’s crucial that you approach paid media as an opportunity rather than a leap into the unknown. Paid media has become a non-negotiable in demand generation.

Examples 62

Examples B2B ROI CPA 62

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 154

B2B Social Media Metrics Study 154

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy.

Examples 62

Examples B2B ROI Analytics 62