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| Page 1 of 3 | Previous | Next | PWB MARKETING BLOG OCTOBER 18, 2011 10 Facebook Tips Every B2B Marketer Should Know Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Be human. | WEBBIQUITY SMM FEBRUARY 21, 2012 The Two Core Elements of B2B Social Media Marketing Success Webinars / webcasts. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Blog posts. | | | | | |
| PWB MARKETING BLOG SEPTEMBER 23, 2011  Secret to a Killer B2B Social Media Program The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc. At this stage, content can include client case studies, product fact sheets, educational webinars hosted by an executive from your company, etc. | CONVINCE & CONVERT OCTOBER 23, 2011  If You’re B2B, What Day You Tweet Doesn’t Matter On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. This particular dataset (B2B, Twitter, Weekday) found no discernible pattern that you can act upon, but that’s not at all true for our entire study. (at least on weekdays). | PWB MARKETING BLOG AUGUST 10, 2011 How Can SEO Hurt Your B2B Business? Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. An Ineffective Website Can Alienate Customers. | CONVINCE & CONVERT OCTOBER 28, 2010  Destroying the 7 Myths of B2B Social Media Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 Myths of B2B Social Media. | | | | | | | |
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INBLURBS | FRIDAY, JUNE 1, 2012  B2B Marketing Social Networks for more Business Leads
These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. This article discusses about using 6 top social media communities for b2b marketing best practices and an eye of b2b marketing data giving a glimpse of the power of these social media communities. Top 6 social networks for B2B marketing solutions. There are quite a few social networks that help in providing b2b marketing solutions. Infographic: Social Media B2B. Using Facebook for b2b Viral Marketing. Facebook. MORE >> -
ENGAGE | FRIDAY, JANUARY 6, 2012  7 Tips for Content Marketing Webinar Success
A ccording to CMI’s newly released 2012 B2B content marketing study , marketers give webinars the second highest effectiveness rating as a content marketing tactic. Perhaps webinars are underutilized because, from planning content to getting attendees, you’ve got a lot of hurdles to jump through and the last thing you want is to feel like you just hosted a party and no one showed up. To avoid that embarassment – and to ensure successful webinars – here are seven tips to incorporate into your content marketing webinar strategy. So give them a fighting chance. MORE >> -
ENGAGE | WEDNESDAY, OCTOBER 12, 2011  7 Tips for Developing Your Webinar Strategy
A s a content marketing strategy , webinars can be highly effective – positioning your organization as a thought leader or the go-to resource of valuable information. According to a recent B2B content marketing survey , nine out of ten B2B marketers are using content marketing, and of the ten content marketing tactics rated for effectiveness, webinars rated as #3. So when it comes to planning webinars, where do you find content? When you find out what your customers’ biggest headaches are, plan your webinars to deliver solutions. Attendees eat these up. MORE >> -
INBLURBS | SATURDAY, AUGUST 11, 2012  Marketing with VIDEO CONFERENCING / WEBINARS
Cisco predict there will be a 10 fold increase in the use of Video Conferencing/ Webinars over the next 5 years. What is a Video Conference / Webinar ? Called by many names a Video Conference, a Video Meeting or a Webinar – all meaning the same thing. Creative Uses : · WEBINAR SERIES. Develop a series of Webinars over a number of weeks, with content relevant to your clients or prospects. Webinars are becoming increasingly popular and convenient as a training tool. Institutions using Webinars can : o Interact with members and constituents. Website. MORE >> -
WEBBIQUITY SMM | TUESDAY, SEPTEMBER 4, 2012  Book Review: The B2B Social Media Book
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections. All of which should sound familiar to B2B marketers. ” Improve your webinar presentations with a live audience. MORE >> -
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- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
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- Build a content map to be your creation guide for you blog and more. Interview with Pamela Slim, author of Escape From Cubicle Nation TREY PENNINGTON | SUNDAY, OCTOBER 17, 2010
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- The item you are looking for is pending review. SPHINN | MONDAY, SEPTEMBER 20, 2010
- The item you are looking for is pending review. SPHINN | MONDAY, SEPTEMBER 20, 2010
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