33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Facebook LinkedIn Social Media Marketing Twitter b2b social media social media marketing strategy
5 Expert Tips for Growing Your Webinar Attendance
Convince & Convert
APRIL 11, 2016
Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. Here’s to your webinar success! highlight to tweet).
5 Expert Tips for Engaging Your Webinar Audience
Convince & Convert
APRIL 25, 2016
Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar. 1. Many webinar speakers travel often.
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. It was a take-off of Host a Successful Webinar with These 16 Steps that I’ve written about both here and in Spin Sucks , the book. Host a Webinar that Generates Qualified Leads. Should we generally market webinars using eastern time?
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. That said, there’s no reason that B2B lead generation materials can’t push the title so that readers are intrigued and want to click. #2 Power Words. Understand B2B Lead Generation Before You Regret. Skills That You Can Learn From B2B Lead Generation.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Webinars / webcasts. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Blog posts.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. So how do you find new content that engages audiences?
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies. B2B Websites NOT Great At Demand Gen by Business2Community.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. Company websites: these are of course at the core of digital marketing.
10 Facebook Tips Every B2B Marketer Should Know
PWB Marketing Blog
OCTOBER 18, 2011
Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. All you might be missing is just a simple fix. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Be human.
Secret to a Killer B2B Social Media Program
PWB Marketing Blog
SEPTEMBER 23, 2011
The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc. At this stage, content can include client case studies, product fact sheets, educational webinars hosted by an executive from your company, etc.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. All of which should sound familiar to B2B marketers. Relationship-based sales.
How Can SEO Hurt Your B2B Business?
PWB Marketing Blog
AUGUST 10, 2011
Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. An Ineffective Website Can Alienate Customers.
Destroying the 7 Myths of B2B Social Media
Convince & Convert
OCTOBER 28, 2010
Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 Myths of B2B Social Media.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing. Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. profile alone won’t get you much. Repeat.
Six Steps to Creating Content that Generate Leads
JUNE 26, 2012
The stat, from a study conducted by HubSpot and MarketingProfs , shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. Instead, I’d like you to think about using webinars to build awareness, create thought leadership, and generate leads. Radian6 does a nice job with this with monthly webinars. The study confirms this.
If You’re B2B, What Day You Tweet Doesn’t Matter
Convince & Convert
OCTOBER 23, 2011
On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. This particular dataset (B2B, Twitter, Weekday) found no discernible pattern that you can act upon, but that’s not at all true for our entire study. (at least on weekdays).
From Community to Commerce: Making the ROI Connection
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. Here are three key takeaways from the webinar: Social Media has gone mainstream ow so you should be measuring social media in the same way that you measure any other marketing investment.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? B2B Social Media Marketing Stats and Facts. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges.
2011 B2B Marketing Trends
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.. Strange.). Digg this!
Integrating Listening Into Your Platform for ROI
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. You can also scan the highlights of this webinar on Twitter by reading the Storify below. We discussed nine ways companies have found to connect social media to revenue and ROI.
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 2. 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.” Image Credit: Robert Rose.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.
Study: Most Effective B2B Social Media Tactics are IT ‘Lite’
Social Media Marketing
MARCH 1, 2010
According to a new study involving more than 1,700 small business leaders, companies marketing to small businesses would be well advised to focus on social media tactics requiring little IT investment, such as webinars, podcasts and establishing a presence on top social networking sites, before pursuing more IT resource intensive initiatives such as creating a company-managed online community.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Social Media B2B ). 6. Social Media B2B ). 7.
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Earnest B2B ). Earnest B2B ). Earnest B2B ). But 3.1
Storytelling Gone Wild: The Key to Creating Viral Content
Buzz Marketing for Technology
FEBRUARY 17, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar was sponsored by Citrix GoToWebinar. Here are three key takeaways from the webinar: What is viral content? Anything that is liked by thousands and shared by millions.
7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
JUNE 19, 2013
However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas. 3. Sure, but it’s a bit harder. Create Custom Images. Image Credit: Six Sisters Stuff. Start a Group Board. Be Pinteresting.
5 Target Audiences to Consider Besides Millennials
Ignite Social Media
MAY 12, 2016
Female Millennials: There are distinct differences in how the Millennial sexes are using social media. (We think it’s so important to know these differences, that we’re actually hosting a webinar about it on May 18th. ) If you’re targeting Male Millennials, know that their activities and the channels they use are different than their female counterparts. Male v.
Social Media Training for Sales – Social Selling University Launches
MARCH 2, 2011
Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. I’ve been very busy at InsideView the past few months. Introduction to Social Selling. View more presentations from InsideView. We have a video of the Social Selling Primer here.
Six Ways to Integrate Marketing and Sales
OCTOBER 26, 2011
But it rarely happens that way, which is why we see the fatal silo mistake , especially in B2B sales. Back in the office, your colleagues have created a campaign that integrates direct, email, public relations, and print advertising around a series of webinars. The webinars are created to generate leads that they’ll then hand over to you for conversion.
Humility And Having Something To Say
JUNE 9, 2011
" On a B2B Blog that I was recently following, the answer was obvious. One post was about a webinar they were hosting, another was about a new product feature that they were launching and the one after that was an announcement about a senior executive appointment from within their organization. webinar. You have a voice. Having a voice or an opinion or an idea is nothing new. What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the world to see and hear. What are you going to say? Who cares?
Timing Your Social Media Marketing
JANUARY 20, 2012
And what about B2B versus B2C — are the dynamics different? Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter. The webinar covers: The effects of timing on clicks and interactions. How B2B and B2C timings differ.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. And understand that if that’s the case, you’re not alone.
Social Media Lead Generation for B2B
OCTOBER 24, 2010
Click Here to Order: PayPal or Credit Card or Google Checkout Connect Webinar! Top stories today by @ NuSparkMktg @ fearlesscomp @ writemindedllc 16 hours ago New blog post: Social media and lead generation; My view on how to generate b2b leads from SM. socialmedia, #b2b [link] 16 hours ago Two ebooks coming from me just in time for holidays. 1. Top stories today by @ marketingfltr @ smmguide @ SEOMarketngFirm 24 October 2010 Social Media Lead Generation for B2B; My View: Social Media. Marketing Solutions for Web 2.0 Only $5.00 link] ? link] ? It exists.