Pam Moore

OCTOBER 6, 2016

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Many marketers and business leaders jumping onto the social web want to establish themselves as a leader without much thought. How to Prioritize Your Social Networks for Business.

Social Media 167

Social Media How To B2B Authentication 167

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 78

Social Media HootSuite Marketing Social Networking 78

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Send the buyer persona templates I mentioned in Tip #1 to your entire team. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! In a world of automation and robots… be the HUMAN!

B2B 78

B2B Exercises Remix Team 78

Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Buyer Persona Worksheet (editable templates for b2b and b2c). Wish you had more customers? SoundCloud.

eBook 78

eBook Template Templates B2B 78

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Subscribe to Social You Should Know.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Pam Moore

DECEMBER 5, 2017

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. We have seen social media managers and directors jet set to VP and higher roles when embracing us an agency. Hiring a Social Media Agency?

Social Media 160

Social Media How To Social Media Management Training 160

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. It is one thing we can count on.

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Feed Feedly Metrics News 167

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

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ROI Content Training Template 60

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Why brands need a social media monitoring strategy.

Data 98

Data Skills Meme Social Media Management 98

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Statistics 60

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media? Not only that.

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

JULY 31, 2019

Best times to post on social media for 2019. Why you need a social media customer service plan. In addition to creating new content for your social, you can engage with incoming messages in Sprout’s Smart Inbox, which pulls together incoming content from Twitter, Instagram, Facebook and LinkedIn. Related Articles.

Team 81

Team Notification Report Metrics 81

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 58 Social Media Tips for Content Marketing. Discover the latest and most advanced tactics for tailoring your brand’s messaging to fit major social media platforms in this eBook from Content Marketing Institute. 11 Examples of B2B Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Hootsuite

NOVEMBER 25, 2015

Influencer Strategy Template : Use this template to build your strategy and influence purchase decisions, rather than chasing retweets and online personalities that have little sway over your audience. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. TIME: 11 a.m. Register Now.

Influencer 76

Influencer Tools Marketing Klout 76

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough. Less is more.

Template 131

Template Templates Social Media Strategy 131

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps.

Social Media 118

Social Media How To Metrics B2B 118

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147

Hootsuite

NOVEMBER 25, 2015

Influencer Strategy Template : Use this template to build your strategy and influence purchase decisions, rather than chasing retweets and online personalities that have little sway over your audience. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. TIME: 11 a.m. Register Now.

Influencer 40

Influencer Tools Marketing Klout 40

Pam Moore

SEPTEMBER 20, 2020

Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Calendar Template. How to create a content strategy that sets you up for success with consistency and relevant content to attract your dream customers on LinkedIn. Supporting Resources . Personal Branding Guide and Worksheet .

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough. Less is more.

Template 60

Template Templates Social Media Strategy 60

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? Are your customers engaged with the web every waking moment, or are they just starting to warm up to the idea of social media and search engines? Do you use social media? Do you like learning through videos and webinars, or eBooks better?

Sample 99

Sample Samples Research Company 99

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. A newsletter software and template are often used and they are usually sent on a set schedule. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. Nurture leads.

Newsletter 129

Newsletter How To Marketing Template 129

Oktopost

MAY 31, 2021

You use digital channels, social media, websites, blogs, etc. Cross-Promote Yourself on Social Media. Social media marketing is important in 2020 and beyond. There are billions of people out there on different social media platforms. Such bridges can be social media, events, websites, etc.

Tips 105

Tips Marketing B2B Review 105

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. .&#

Brands 146

Brands Content Social Media Consultant 146

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. There’s much more to content than a social media post or a blog entry on your website. For example, B2B trends in social media are constantly changing. Source What are the benefits of using a content creation studio?

Content 62

Content B2B Case Study Price 62

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Share it here!&# and link to your post.

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

DECEMBER 17, 2013

” 17 Essential Content Templates and Checklists by Content Marketing Institute. Michele Linn shares a collection of popular and useful content marketing templates and checklists for tasks like creating buyer personas, developing an editorial calendar, writing killer headlines, choosing keywords, and promoting blog posts.

Tips 203

Tips Flipboard Content Screencast 203

Hootsuite

NOVEMBER 4, 2022

your new resignation template is here #comedy #jobs @vince.lam. ? What’s more, 86% of job-seekers are using social media to research jobs. Responsible social media use for professional development and discourse should be encouraged–not dissuaded. Watch our panel webinar on employee advocacy.

Company 105

Company HootSuite How To Meme 105

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Rebekah Radice

MAY 24, 2017

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” They have a social media plan in place!

Social Media 148

Social Media How To Analytics Types 148

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. What are social media leads?

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Rebekah Radice

FEBRUARY 1, 2016

This last week, I was fortunate to receive a nomination for Social Media Examiner’s “Top 10 Social Media Blogs.” Map Your Social Media Success! Grab this 10 step worksheet to Make Your Social Media Goals Stick. Use this Persona Template from HubSpot. Next, leverage social media.

How To 114

How To List Social Media SMS 114

Rebekah Radice

MAY 24, 2017

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” They have a social media plan in place!

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. 5 Ways to Clone Great Social Media Content by SteamFeed.

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Content Tips Marketing B2B 223