Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on Technorati. Answers, comments posted on your blog, etc. Anything that measures social interaction.

SM2 188

SM2 Alterian Vocus Social Media 188

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Technorati.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 193

Social Media Committee Press Release Posterous 193

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. If you ask me ‘do you do B2B marketing?’ You probably have heard that “the truth hurts.”

Brands 236

Brands Handbook MySpace Construction 236

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

B2B 176

B2B Social Media Marketing Microblogging 176

Webbiquity SMM

JULY 12, 2010

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Why: possibly the most important question of all.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Answer questions and establish expertise. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring!

B2B 165

B2B Sentiment SEO Klout 165

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 213

Facebook B2B Privacy MySpace 213

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts & Figures for B2B Sales by Inside View.

Research 212

Research Social Media B2B Marketing 212

Social Media Strategery

AUGUST 8, 2010

Social Media is going to chance and is already changing the game – in B2C and in B2B. So, I ask the question, are you uncomfortable in identifying where the function should go? So, I ask the question, are you uncomfortable in identifying where the function should go? Billable hours and reporting is not everything.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Webbiquity SMM

FEBRUARY 7, 2011

stage, many new questions arise. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. How to Use Social Media for B2B Marketing by Inc.

Social Media 199

Social Media Tools Tips ROI 199

Webbiquity SMM

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Tools 208

Tools Twitter Tips Statistics 208

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. And that leads to questions, like: What are the best ways to attract more (relevant) followers? Share this on Technorati. What types of information are worth sharing, beyond blog posts?

Tools 194

Tools Twitter Tips Hubspot 194

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. 10 Questions to Evaluate a Social Media “Expert&# (Conversation Marketing): Well, how did you fare in this quiz? Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 3, 2011

Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Produce more stylish and readable content?

Tips 177

Tips Sysomos SEO WordPress 177

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Question for you — as more and more PR people see the value of connecting with bloggers, versus just traditional media, do you think we need to be more explicit in our pitches as to whether or not we have an advertising budget? Reply Tamar Weinberg February 11, 2010 at 10:28 am Ginger, good question, and I think that the answer is no.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 14, 2010

People Want More If the chart above is any indication, it’s without question that social media has grown by leaps and bounds. I will be honored to get your advice on a pacific question, is there a way to access you via mail? Social media marketing, too, is now a reality for many. And improve. me mail is sharel.omer@gmail.com.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Heck, the real question you probably had was “why does everything cost so much money? Brands that are already established naturally have it a lot easier; they already have a following. Finally, please, GET OVER YOURSELF.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Find the answers to these questions and many, many more here. Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#.

Research 192

Research Social Media B2B Statistics 192

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 202

Social Media Tools Strategy Tips 202

Buzz Marketing for Technology

JUNE 27, 2008

Build ego searches using Technorati and Google Blogsearch. Ask questions with your blog posts. Disclose anything that might be questionable. Ask them questions often. Ask questions of people you meet. One question: Under Home Base, you advise to claim your site on Technorati. Try not to brag, ever.

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. What do you think is the answer to this question? Aaron Wall answers the question.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 24, 2010

The question I asked, simply, was “how do you recommend people grab your attention?&# The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Help me out when I ask questions from time to time.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 1, 2010

Our clients have consistently found that using Facebook for B2C, Linkedin for B2B, Twitter and YouTube combined with one or two industry specific groups leads to success without the confusion that generally follows being engaged in too many groups. Not sure if there’s a question in there. Maybe I’m just sharing.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Considering the above example, I pose a question on Facebook etiquette: Is it appropriate to let these requests sit in pending mode or to reject the friends outright??

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Webbiquity SMM

AUGUST 26, 2010

It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. 4 Tips for B2B Marketing on Facebook by Mashable. Share this on Technorati.

Advertising 218

Advertising Facebook Marketing B2B 218

Techipedia: Tamar Weinberg

APRIL 28, 2010

But with 400 million users and some big brands on board, there ought to be a way to get some answers to the standard info-security questions that large, regulated corporations have. I’ve never seen that before… I wonder how many security questions still need answering. One question I have is in regards to contests.

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 160

Social Media Strategy Affiliate marketing Company 160