Pam Moore

FEBRUARY 21, 2017

In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Savvy social marketers have visual smarts and know how to ensure that their images are 100% optimized for each unique social network as they publish visual content across the social web. Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! It seems so simple but you need to start thinking like a publisher. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). publishing platform. white paper. That's core.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). What do buyers really want from social media marketers? e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Send this page to Print Friendly.

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Ideally, you should publish every day. White papers.

Content 131

Content Marketing Cost Metrics 131

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week.

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

ROI 140

ROI Social Media Social CRM Survey 140

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. FAST White Paper.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

JULY 20, 2016

Publish Articles. LinkedIn has made great strides in its publishing platform, LinkedIn Pulse. At one point, publishing to LinkedIn Pulse was limited to a select few thought leaders. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well.

LinkedIn 40

LinkedIn Groups Groups B2B 40

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Content publishing and optimization features. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

B2B 190

B2B Social Media Alltop Marketing 190

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. When is the content being published? You need to have a data set that gives a good look into what you’re publishing. Content management system (CMS): where to plan, store, publish your content. But you’re not alone.

Content 111

Content How To Marketing Template 111

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Data 20

Data Organization Analytics Analysis 20

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. TOFU (Top of Funnel).

Content 169

Content B2B How To Types 169

Hootsuite

MARCH 16, 2023

You can target Bing ad campaigns based on: Company, such as Google (lol), Hootsuite, or the Government of Canada Industry, such as Healthcare, Manufacturing, Corporate Services, or Consumer Goods Job function, such as education, sales, or arts and design This feature is a game changer for B2B services. Well, things just got easier, my friend.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Buffer Social

NOVEMBER 30, 2016

Even today, millions of resources continue to be published online every month. PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

Class 40

Class Skills Social Media Marketing 40

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. Why you manage your content marketing like a publisher. SoundCloud.

Template 167

Template Templates Content NewsCred 167

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. It sort of, as you published it? So this particular feed of content is just the most recent stuff that’s been published. Here are all our white papers. Let’s take a look.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

OCTOBER 22, 2013

This started as a simple goal to publish a record of Google updates. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. There has been a massive shift in what potential publishers expect when it comes to sharing content created by third parties.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The White Paper is in his briefcase. Or creating a baseball diamond in a cornfield in Kansas.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. Writing White Papers to Establish Your Expertise by Prof KRG. So is your content boring?

Content 60

Content B2B Marketing Hubspot 60