Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week.

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Social Media Retail Education Airlines 130

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. FAST White Paper.

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SocialText News Sharepoint Web 2.0 100

Sprout Social

JULY 20, 2016

Publish Articles. LinkedIn has made great strides in its publishing platform, LinkedIn Pulse. At one point, publishing to LinkedIn Pulse was limited to a select few thought leaders. Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well.

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Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

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LinkedIn How To Marketing Newsletter 130

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Content publishing and optimization features. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

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Data Organization Analytics Analysis 20

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. When is the content being published? Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. But you’re not alone.

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Content How To Marketing Template 111

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. SoundCloud.

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Template Templates Content NewsCred 167

Buffer Social

NOVEMBER 30, 2016

Even today, millions of resources continue to be published online every month. This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. PPC for lead generation and B2B. PPC for lead generation and B2B.

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Class Skills Social Media Marketing 40

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing.

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LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. Writing White Papers to Establish Your Expertise by Prof KRG. So is your content boring?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

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Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. I think it was published February 24th or 25th, so it’s pretty recent stuff. Eric: I shudder to think what would be on Google if it were so easy to publish photos online when I was in college. They’re constantly publishing content. Maybe even eight days a week.’

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Social Media Hubspot Software Hosting 140

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Oh, and it's substantially less work on my end, with a more marketable finished product. link] Trudi Sinclair Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. If you are working in a strictly regulated industry like finance, then you need to be careful in what you publish on your site and social media channels. Builds an active community .

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Curation Content Curata Flipboard 130

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Your Community Is Key.

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Writtent Blog

FEBRUARY 20, 2014

You need to consistently come up with more content marketing ideas to publish even more engaging content. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Hand them a DLSR, and use the resulting images in all forms of content you publish. Co-Creation.

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Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S.

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Statistics Research Social Media B2B 219