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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook. Source: Square.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

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14 LinkedIn Metrics That Every Manager Should Know In 2024

Keyhole.co

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Traffic metrics Analyzing traffic metrics allows you to understand the sources of page views, such as whether they come from desktop or mobile devices. Understanding audience sentiment towards content is critical.

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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. positive sentiment around the conversation. Twitter has 330 million monthly active users and 134 million daily active users.

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TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

Proactive Report

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. Media Distribution and Sentiment.

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