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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160
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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

mobile users in the U.S. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer.

Brands 152
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

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5 Highly Effective Ways to Increase Social Media Shares

Sprout Social

When your URL is added to a Tweet, it will display the title, description of your post and a thumbnail preview image. While you’re optimizing your website for social media shares, you should also do the same for mobile. People are consuming more content on mobile and they’re processing it much faster too. Is it B2B or B2C?

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. LinkedIn is the only B2B-dedicated platform in our roundup.

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44 Blogging Questions and Answers

Kikolani

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP They tend to love that and will happily migrate to your new site.

Questions 167
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Listen to what they’re saying on Twitter and Facebook for honest market research. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Google can show much more than your website URL in search results. Survey your customers for great ideas.