Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 97

Reddit Hubspot API Reputation 97

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Stay N' Alive

MARCH 22, 2013

At the same time we see other "social networks" of Google's (Youtube) hitting over a billion active users. While RSS is great for B2B applications of sharing information and likely won't go away, from a consumer perspective I think email has won this battle. Compared to that, Google Reader was minuscule. Users have spoken.

Google Reader 101

Google Reader RSS Google API 101

Writtent Blog

JULY 10, 2013

Source: Microsoft ). 15% of time on mobile internet is spent on social networking websites. 41% of B2B buyers access content marketing through a smartphone. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. (Source: Experian ). Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 199

B2B Strategy Marketing Microsoft 199

Buzz Marketing for Technology

JULY 7, 2008

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. The social side is interesting when it comes up in B2B or B2C. Jason @ Social Media Explorer. Microsoft Communities. Social Degree. Social Media.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. Also, $0.30 Thats convenience!

Social Media 114

Social Media Strategy Apple iPhone 114

Buzz Marketing for Technology

JUNE 27, 2008

Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Microsoft Links. Microsoft Enterprise Search Blog. Management Theory.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Hootsuite

DECEMBER 1, 2022

But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. Check out all the tabs on Microsoft’s LinkedIn Page.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 151

Company Twitter Software System 151

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. KISSmetrics. KISSmetrics is a tool for website analysis.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

SEPTEMBER 2, 2021

One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more.

Types 145

Types Social Media Statistics HootSuite 145

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Policies Consultant Social CRM 155

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 297

B2B Trends Analysis Marketing 297

Hootsuite

JANUARY 18, 2022

Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 212

Research Social Media B2B Marketing 212

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” Microsoft must have seen something in the rising star as well – officially acquiring LinkedIn for $26.2 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. .”

LinkedIn 202

LinkedIn B2B Social Networking Groups 202

Convince & Convert

FEBRUARY 23, 2010

[link] [link] Mickey Lonchar Proactive or reactive:Do your social media tactics match your social media goals? RT @jaybaer [link] [link] Frank Lee CRM 4 SMB Is Your Social Strategy Proactive or Reactive? link] (via @jaybaer) [link] Michael Phares Is Your Social Strategy Proactive or Reactive? All rights reserved.

Social Media 118

Social Media Strategy Social CRM Company 118

Webbiquity SMM

MARCH 14, 2017

Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. 17 ) Social Image Resizer. A simple image editor to properly resize images for social networks.

Tools 186

Tools Sample Samples Price 186

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Strategy Review Consultant 119

Socialmedia.biz

FEBRUARY 25, 2016

In this article, I’ll discuss how social media can assist brands in managing projects. Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. See the graph below: Figure 1.

Project 65

Project Yammer Social Media Brands 65

Mindjumpers

MAY 22, 2012

Tweet Microsoft just launched their social media rival to the established social media platforms Facebook, Google+, Twitter and Pinterest. The network is called So.cl and focuses on exploring the possibilities of social search for the purpose of learning. How Social Is B2B? Infographic].

Microsoft 238

Microsoft B2B Engineering YouTube 238

Oktopost

AUGUST 15, 2022

Acquired by Microsoft in 2015 for over 26 billion dollars, the company’s largest historical acquisition, LinkedIn had become a veritable giant among social networks, niche though it may be. billion social media users across the world. Social Media Today. The Rise of Video Content: 2016 to Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Convince & Convert

SEPTEMBER 8, 2010

and Canada to Microsoft’s Bing last week. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Buzz Marketing for Technology

JUNE 27, 2008

For example, a b2b company has a great product and you have sales/production already started. social networking. social media. social news. social networking. social media. social news. social networks. business networking. ReadWriteWeb. ReadWriteTalk. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buffer Social

AUGUST 23, 2023

What performs well on LinkedIn B2B (business-to-business) brands and career-related industries are finding success on the Microsoft-owned channel. While LinkedIn is the preferred stomping ground for B2B marketers, there’s potential for B2C (business-to-customer) brands to gain traction there too.

Small Business 77

Small Business Activities Platform Social Media 77

Keyhole.co

NOVEMBER 4, 2020

Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Do you have global social media teams? Manage social media teams in more than one country all from one platform. Pricing ranges from $99 – $199 per month.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Do you have global social media teams? Manage social media teams in more than one country all from one platform. Pricing ranges from $99 – $199 per month.

Analytics 52

Analytics Social Media Tools Price 52

Kikolani

NOVEMBER 29, 2010

Casey is a social media and green technology enthusiast, as well as the author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset , a book that shows you how success stories into powerful sales and marketing assets. Follow her @lizhover on Twitter. Liz Strauss. Mary O’Brien.

Blogger 168

Blogger SEO Consultant WordPress 168

Oktopost

NOVEMBER 18, 2019

As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. Fortune 500 brands like Google, Coca-Cola, Nike, Microsoft, American Express, have already largely adopted the experiential marketing model.

B2B 86

B2B Company Marketing Conference 86