Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. 6 of the Best B2B Brands on Social Media Now.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Hootsuite

MARCH 11, 2020

Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Note: Much of the research and data provided by LinkedIn and other survey organizations are presented in the gender binary. Source: Digital 2020.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Sprout Social

MARCH 12, 2020

We’ve seen what it’s like when retailers try to cash in on Pride Month or when politicians start to experiment with memes and influencers. . So, rather than looking for the biggest conversations, look for the right conversations that will contribute to success and sustain your audience longer than any viral meme or trend could.

Data 94

Data Skills Meme Social Media Management 94

Social Media Strategies Summit

APRIL 21, 2023

Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. How much wiggle room do you have when it comes to repurposing memes? Whereas for TGR Creative, trends typically start as viral moments on TikTok. Consumers crave authenticity.

Conversation 130

Conversation Brands Authentication Trends 130

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. The platform is used by financial services to promote their brand, build their customer base, and even share memes related to their industry.

Platform 84

Platform Social Media Insurance Education 84

Pixlee

SEPTEMBER 9, 2019

Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Trendjacking tends to be harder for B2B companies than it is for B2C companies who thrive off of personal and often casual relationships built with their clientele. An outdated trend post is isolating to your audience.

Brands 55

Brands Meme Trends UGC 55

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. — Gaetano 🇺🇦 (@gaetano_nyc) July 12, 2023 Here’s what I’ve avoided: I’ve never posted memes, clickbait, or gimmicky stories.

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Your audience. The regions you target.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

JULY 6, 2022

This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Worst days to post on Twitter for Tech: Tuesdays.

Twitter 98

Twitter Tourism Travel Education 98

Keyhole.co

JUNE 9, 2023

On the other hand, if you’re sharing a funny meme or video, it may be best to post it in the evenings or on the weekends when people have more free time to browse social media. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends.

Facebook 52

Facebook Guidelines Activities Feed 52

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. But our research shows that expanding networks and content pride are also major motivators.

LinkedIn 107

LinkedIn Tips Curation Training 107

Writtent Blog

DECEMBER 3, 2013

Researchers have found that the average B2B content marketer uses 12 different tactics , which can range from visual content to blogging, social media to Slideshare, and more. We’re increasingly hungry for visual content, and the wisest brands are producing a lot more videos, memes, images and Slideshows in response.

Content 87

Content Marketing Meme Trends 87

Oktopost

FEBRUARY 23, 2021

More than 50% of them use social media to research products they’re thinking of buying. That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. Almost half of the world’s people are on social media.

Social Media 62

Social Media Metrics CPA ROI 62

Sprout Social

JUNE 22, 2021

Research shows 80% of weekly Pinners have discovered a new brand or product on Pinterest and 85% have started a project, like planning for a wedding or a birthday, on Pinterest before. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content.

Platform 111

Platform Social Media Tumblr Reddit 111

Oktopost

FEBRUARY 18, 2021

When words fail, there’s always a meme to get your message across. But we’re not quite at the point where diplomatic cables and formal letters are delivered in meme formats (yet). For the most part, we share memes because they make us laugh. Why use memes for marketing? What are memes?

Meme 116

Meme Social Media Tools Template 116

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Buffer Social

JULY 28, 2016

Sometimes, when talking to different people about social media jobs, it can feel a little like the “What People Think I Do/What I Really Do” meme: These general guidelines can help. Them: Well, I love how Granular—who’s also B2B—has started a UCG campaign…. What people think I do vs. What I actually do.

Social Media 76

Social Media Marketing Team Guidelines 76

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Pew Research Center ). WordStream ).

LinkedIn 184

LinkedIn Instagram Hubspot Twitter 184

Hootsuite

NOVEMBER 4, 2022

What’s more, 86% of job-seekers are using social media to research jobs. This B2B company uses employee advocacy to flood their hiring pipeline with A+ applicants. It never hurts to ask what work-related meme pages they follow, either.). Marketers might love silly, meme-y content about moments at work.

Company 103

Company HootSuite How To Meme 103

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. Research your audience by location, seniority, and job function to know who you’re reaching. For example, posting a meme gives off a relaxed feeling, which fits into a weekend mood.

LinkedIn 86

LinkedIn How To Collaboration Analytics 86

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media B2B Metrics Conversation 121

Keyhole.co

MAY 2, 2024

Did you know that 75% of internet users research products and services on social media before purchasing? Research your competitors Your competitors are your prime source of information. Competitor research is not about imitation but rather about differentiation. You should analyze their data meticulously.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Social Media 75

Social Media Engagement Platform B2B 75

Oktopost

JANUARY 12, 2021

A long time ago, in an internet marketing landscape far away, B2B marketers could get away with ignoring social media. It’s now an indispensable part of B2B marketing strategy. According to research, 92% of consumers want advertisements to tell a story. But not anymore.

Social Media 94

Social Media Brands Construction B2B 94

Sprout Social

JULY 10, 2019

B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side. Memes and image macros. In fact, memes and image macros are a way to break up the monotony of your feed and engage your followers on a personal level.

Instagram 109

Instagram Strategy How To Marketing 109

Hootsuite

DECEMBER 10, 2019

Finally, we pored through the latest data from respected research organizations, like: Deloitte. People use social to find entertaining posts, read news, and research products, all in public channels. Songs are getting shorter as artists take a “ meme-first ” approach to creating music. GlobalWebIndex. The CMO Survey.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. You could experiment with memes – if that’s appropriate for your brand voice. adults who research health insurance options on social media look for opinions from people like themselves. Social media marketing for insurance agents feeds your sales funnel.

Insurance 88

Insurance Social Media Policies HootSuite 88

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 116

B2B Instagram How To Marketing 116

Rebekah Radice

APRIL 30, 2017

Do Your Research. If you want to create a blog people flock to, you need to begin with research. To get an idea of what you’re looking for within this research, let’s imagine you’re a health and fitness blogger. You’ll take these answers and incorporate them with your keyword research into your domain name.

Domain Name 144

Domain Name How To WordPress Meme 144

Kikolani

JANUARY 16, 2011

I don’t know of any resources off the top of my head that would help, but I will research it and get back to you! B2B and B2C? Ways to Write Great Blogging Meme Responses. It will have to be modified line by line to go with the elements in the WordPress theme. Blogging During the Holidays.

Questions 167

Questions WordPress Postrank Blogger 167

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Recent research from the University of Toronto reveals that people make judgement calls about a business based on its size. View this post on Instagram. tomhayes603.

Examples 145

Examples Company Social Media Apparel 145

Buffer Social

AUGUST 23, 2023

A great example is workout app Sudor’s quirky tweets, which rely on trending memes and gifs to connect with their followers. What performs well on LinkedIn B2B (business-to-business) brands and career-related industries are finding success on the Microsoft-owned channel.

Small Business 77

Small Business Activities Platform Social Media 77

Writtent Blog

MAY 29, 2013

90% of consumers find branded content useful, and 80% of B2B decision makers prefer to access information through articles. It lets your audience know you cared enough to put some research into your content strategy. You don’t need to pepper your content with gut-busting memes of Mr. T, but it shouldn’t be a snooze.

Strategy 87

Strategy Content Marketing Statistics 87

Rebekah Radice

APRIL 30, 2017

Do Your Research. If you want to create a blog people flock to, you need to begin with research. To get an idea of what you’re looking for within this research, let’s imagine you’re a health and fitness blogger. You’ll take these answers and incorporate them with your keyword research into your domain name.

Domain Name 60

Domain Name How To WordPress Meme 60

Convince & Convert

SEPTEMBER 8, 2010

Meme to end all Memes.&# link] Raj – SEO Australia Great research on every point! « Musings on Marketing and other Morsels [.] I need to read it about 17 more times. Jay Baer on the death of Myspace – and what it all means. Funny post by @kimrandall on why you hate Twitter – and [.] All rights reserved.

MySpace 137

MySpace Facebook Social CRM Consultant 137