Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now).

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do? Key features to look for in a LinkedIn marketing agency 1.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 121

B2B Software Social Media Survey 121

Oktopost

APRIL 15, 2024

.” On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross , and Content Marketing Manager, Faith Preminger. Faith began her career in the Start-up Nation as a digital content marketer.

Engagement 97

Engagement Strategy B2B Social Media Management 97

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 76

Tools B2B Price Social Media Management 76

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 245

Social Media Tumblr Marketing B2B 245

Oktopost

APRIL 21, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Perry Nalevka.

B2B 151

B2B Startup Apple Journal 151

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Director of social and partnerships. His interest and talents in social emerged early. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Can you elaborate on your approach to marketing in a unique way?

Travel 92

Travel B2B Automotive Campaign 92

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 22) Social Quant.

Tools 100

Tools Twitter Sample Samples 100

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

AUGUST 14, 2023

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Employee advocacy empowers employees to share smart, quality content with their social networks. This feature helps build an employee advocacy culture and increases your brand’s social footprint.

Platform 72

Platform Tools Curation LinkedIn 72

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

JANUARY 16, 2017

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold.

B2B 60

B2B System Team Buy 60

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

ProBlogger

MAY 22, 2016

When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. 10 Tips for a Better Facebook Marketing Campaign.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. 10 Tips for a Better Facebook Marketing Campaign.

Campaign 28

Campaign Strategy Tips Facebook 28

Buffer Social

MAY 20, 2019

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master and traits to have? Skills vs Traits.

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. And it’s no surprise they notice. A Little List Analysis.

Blogger 168

Blogger SEO Consultant WordPress 168

Buffer Social

JANUARY 25, 2017

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? 7 skills top social media managers share.

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. Check out our webinar on the DOs and DONTs of ChatgGPT for social media. New to ChatGPT? Create three compelling arguments.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jay : Welcome back everybody to Social Pros, episode number 20 if I’m counting correctly. Next week we’ll be able to drink here on Social Pros.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

FEBRUARY 9, 2012

A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. This is only the second episode of Social Pros, and we’re already breaking out of the format to do a live show in some crazy sports bar in Tampa. We can’t help it.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. This is only the second episode of Social Pros, and we’re already breaking out of the format to do a live show in some crazy sports bar in Tampa. We can’t help it.

Company 112

Company Retail iPad Google 112

agora pulse

FEBRUARY 22, 2020

Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. So, what if you have a tight social media budget? zero social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Hootsuite

AUGUST 6, 2019

Use these findings as starting points for your LinkedIn marketing strategy. LinkedIn members prefer to engage with rich media. This is a common hurdle for companies—especially startups—that promise to change the world or revolutionize an industry. Relevance can apply to formats, too. And don’t forget tip #1: Be relevant.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111