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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Consider: You get more leads.

B2B 148
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What’s in a Brand: Managing your Brand’s Reputation

Oktopost

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. Brands put together campaigns or make certain marketing decisions with the intent to see a certain result, and sometimes, they just miss the mark.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0.

B2B 230
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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119
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Where Psychology Fits into an Employee Advocacy Launch

Oktopost

Want to hear more from renowned B2B marketing leaders? How do you mobilize an entire organization to market for your brand? However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Episode Summary.

B2B 117
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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Trends 217