Trending Sources

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on.

Benefits of Online Reputation Management - Social Media

Social Media Network Marketing

Thursday, August 19, 2010 Benefits of Online Reputation Management - Social Media Online Reputation Management comprises of various elements. Our primary goal when developing a social marketing strategy should be to establish conversation parameters. Reduce marketing spend by learning how to reach out to customers more cheaply. Unported License. Social Media Ne. Hello!

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. If staying up on trends doesn’t motivate you, then expanding your market and increasing revenue should. highlight to tweet).

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer. Omni-Channel Marketing in a Nutshell. iTunes. Stitcher.

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone


ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.

Social Media Network / Online Reputation Management

Social Media Network Marketing

Monday, June 7, 2010 Social Media Network / Online Reputation Management Why Online Reputation Management is suggested: Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space. Online Reputation Management comprises of various elements. Unported License.

What to Consider When You Price Your Mobile App

Convince & Convert

Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. Making your app available for free and marketing it well might give you an edge in terms of downloads, but this will obviously not generate revenue. Do you have a mobile app? billion by 2017.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

How to Leverage Mobile Payments to Garner Customer Loyalty


Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Open up Your Mobile Wallet. MobileGeotarget Your Customers.

How SEO and Content Work Hand-in-Hand

Spin Sucks

Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks.

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Online Reputation Management Guide for 2015

Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. The Online Reputation Explosion. Trust.

The Four Skills Digital Marketers Need Today

Spin Sucks

By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. The changing Google algorithm now ranks sites that are not optimized for mobile lower than those that are.

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Top 10 Reputation Tracking Tools Worth Paying For

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Reputation management is essential to both individuals and companies. You should consider paid services if you are unable to manage and keep your pulse on your online reputation. Also, Mobile 2.0

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery.

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Hosted and Mobile-Specific Article Formats. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Fast and clean is a good combination, especially on mobile.

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My Big 5 Marketing Predictions for 2014

Geoff Livingston

on the five big trends that will impact marketers in 2014. Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014, and what you should do about it. Trend 1: Mobile Begins to Dominate.

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65 Terrific Social Media Infographics


Since social media marketing is a relatively recent addition to organizations’ integrated marketing communications plans, it’s imperative for marketing professionals to gain as much understanding as possible about how people leverage social media for everyday interaction. The New Marketing Trifecta. How Marketers Are Using Social Media. Donut Marketing.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Marketing Pilgrim ).

The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author  Gary Vaynerchuk,   “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. Choose the Right Topic. Research.

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Apartment Marketing Predictions 2014: The New Breed Speaks


Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. The website Apartment Ratings  will continue to gain ground on the traditional ILS.  If they can come up with a solid mobile plan they could overtake all of them, in my opinion. We currently have over 25% of our web traffic coming from mobile.

When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation

Blue Focus Marketing

Mobile Security. There’s certainly no shortage of potential threats or disasters around the world,” said Costello. “We’ve seen a strong emphasis on IT security and continued growth in areas of cloud and mobile applications; implying that companies are embracing the tools and services needed to continue operational activities despite potential threats and disasters.”. THE POWER OF NOW.

When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation

Blue Focus Marketing

Mobile Security. There’s certainly no shortage of potential threats or disasters around the world,” said Costello. “We’ve seen a strong emphasis on IT security and continued growth in areas of cloud and mobile applications; implying that companies are embracing the tools and services needed to continue operational activities despite potential threats and disasters.”. THE POWER OF NOW.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. even asked others in my podcast series like Douglas Karr from the Marketing Technology Blog , who built strong following on his blog record time, where are we going with all this blogging and where will it take us?

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters


It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. 1. Because you want your website to scale easily to tablets and other mobile devices. Most people are still incredibly wary of mobile messaging.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter?

What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? Maybe And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz. Use Inbound Marketing Automation to Simplify the Process.

How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Mobile email design is moving a lot of nav bars from the top of emails to the bottom, where they have more room to be touch-friendly. These developments make email marketing attribution increasingly difficult. Navigation.

Marketing Dos and Don’ts for 2016


Chances are, you are making some of the most common marketing mistakes businesses make. Here are a few of the marketing dos and don’ts you will want to implement this year. Between sales win-loss analysis and customer experience analysis, you will get a clear picture of your marketing effectiveness, and where to go next. Do Make All of Your Web Property Mobile Responsive.

10 best content marketing tools

ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. The results show an overall score for the site, as well as individual scores for performance, mobile version, SEO, and security. Social media marketingPost by Kate Simpson. The best part?

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times


This has been happening for awhile and whether Marketers choose to see the change that’s developing within the landscape, they need to realize that this “seismic shift”, as my co-author Daniel Newman  likes to call it, is going to mandate changes to the way that practices have traditionally functioned. Mobile enables the shortest path to purchase. Loyalty is elusive.

What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Strategic Internet marketing takes time. Therefore, it’s important to know your market. About Us What’s a Maverick? They’re all different.

The Marketing Of Things

Twist Image

Marketers haven''t been negligent in this regard. It raised some eyebrows this past week when Google announced that the upcoming version of their Android mobile operating system will be named KitKat (the seminal chocolate bar from from Nestle ). What makes this deal that much more fascinating, is that both Google and Nestle are portraying it as something more closely tied to partnership marketing than corporate sponsorship marketing. The Kit Kat website has already been updated to reflect this marketing opportunity. Size and reputation matters. android.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? One word: mobile. iPhone.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 80% of Twitter use is on mobile devices. Email.

Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. 16 Responses to “Is E-mail Marketing More Effective Than Social Media Marketing?&#

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

8 Ways to Consistently Generate Excellent Content for Social Marketing

Simply Measured

Solid content is integral to a social media marketing strategy. But unless you can consistently create high-quality and engaging content, you won’t be able to keep your audience hooked, your brand reputation will suffer, and your conversion rates will lower significantly. By 2020, 75% of traffic on mobile will move towards videos, and social has gone video-crazy.