Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Here are some statistics to back those up. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. Let’s let the statistics speak for themselves.

B2B 111

B2B Video Strategy Marketing 111

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

YouTube 111

YouTube Strategy B2B Marketing 111

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle.

B2B 131

B2B Education Meeting Engagement 131

Webbiquity SMM

MAY 16, 2011

megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women.

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

Content 122

Content B2B Statistics Data 122

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Oktopost

DECEMBER 20, 2023

But don’t worry, the rise of AI in B2B sales will not replace you. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel. Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions.

B2B 75

B2B Software Process Team 75

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Writtent Blog

APRIL 25, 2013

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. online consumers trust information and advice from blogs. 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 2) 81% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Oktopost

JANUARY 5, 2021

They start off supporting your problem statement, they move on to help inform the go-to-market and launch strategies. Our colleagues in digital marketing pick them up and utilize them to help inform and direct content. Social comes into play when we want to know the watering holes these personas go to get their information.

Data 131

Data B2B Statistics Social Media 131

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Sales teams across the globe are now cashing in on its success with the advent of social selling.

B2B 84

B2B Team Conversation Education 84

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Mobile Marketing Statistics on Technology. Mobile Marketing Statistics on Strategy. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

The Realtime Report

AUGUST 1, 2014

Your customers are now getting their information from an ever-growing number of sources. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. More Access to Information = More Collaborative Decision Makers.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams.

LinkedIn 69

LinkedIn B2B Features Activities 69

Oktopost

OCTOBER 28, 2022

As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. We’re pleased to announce LinkedIn Page Statistics, a new feature that affords you even better company page insights. And it just got even better.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates. Get the template 18. Get the template 23.

Template 79

Template Templates Social Media RFP 79

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Secure Your Login Information. Secure Your Login Information. Quick Links: 6 Common Social Media Security Risks.

Social Media 125

Social Media How To Policies Authentication 125

Oktopost

APRIL 8, 2021

Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B. We can look at the statistics to see that it’s a proven way to build relationships and trust. Embracing the Algorithms.

Social Media 103

Social Media B2B Statistics Types 103

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Buzz Marketing for Technology

OCTOBER 20, 2010

In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but A recent statistic showed that with Liked content you can expect click thru rates to improve by 3-5 times compared to content that does not have a Like. but I digress …).

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

JUNE 20, 2019

With a little preparation and a few tips, you can provide your employees with enough information to be enthusiastic brand advocates on LinkedIn. Check that all the information is correct, ensure links lead to helpful sites on your site, and actively post relevant updates. Before you start. After all, they work for your organization.

LinkedIn 166

LinkedIn Brands How To Training 166

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels. Be helpful: Share content that is helpful and informative.

Platform 84

Platform Social Media Insurance Education 84